Tata Crucible Campus Edition 2014 – Lucknow – Preliminary & Regional Round Questions

Tata Crucible Campus Edition 2014 – Lucknow – Preliminary & Regional Round Questions


  • WINNER :

IIT Kanpur – Shubham and Arnab Ghosh


IIM-L – Kshemu Desai and Aviral S


Questions from the Preliminary & Regional Round Questions:


Preliminary Round:

1. Branding by which company?


Intel Inside Branding By Barcelona

2.Indian Statistical Institute was found by whom ?

Prasanta Chandra Mahalanobis

3. This company is the world’s largest Ice Cream Manufacturer?


4.What are bonds which are not very interesting known as , the name comes from the ice cream flavour having similar behavior?

Vanilla Bonds

5.What is a US dollar-denominated bond issued by a non-US entity in the US market known as?

Yankee Bonds


Wild Card Round:

1. Youth, Beyond Paradise, Intuition are brands by whom ?

Estee Lauder

2. Originally created in 1858 as Newton Heath. What ?

Manchester United

3.QWERTY keypads was first introduced by them because the existing keypads were lousy to handle. Who?


4.Why is the color of Facebook blue?

Because Mark Zuckerberg is color blind

5.After great thought , this brand was formed. It was formed taking cue from the last king of France .This apparel company has the crest of the same King as its logo?

Louis Philippe

6.Which country does Air Costa promoted by the LEPL Group operate from ?


7.OOBE , a form of experience which is used to create new products. Which Maltese physician has proposed it?

Edward de Bono (OOBE – Out Of the Box Experience)


Regional Finals:

Round 1:

1.Which company started by manufacturing and assembling Austin Cars in India?

Ashok Leyland

2.Which post did Arvind Kejriwal hold in the Indian Revenue Service?

Income Tax Officer

3. What got created when 2 brothers were disillusioned by the amont of friction that their bicycle tyres had to face in Daytona, United States?

The Aeroplane , the brothers were the Wright Brothers

Round 2:

1. Which Award?



Deming Award Medal

2. Logo of?



3. Identify the personality.


Leo Burnett

4. Visual of an advertisement campaign Of Levis Jeans


Round 3:

1. Which Lord christened the name of a railway station as a tribute to Tatas?

Lord Chelmsford

2.Which Tata brand’s name resembles that of a spice?


3.Taj SATS is a collaboration with which company?

Singapore Airlines


Round 4:

1. Connect:

Screen Shot 2014-03-26 at 10.33.25 PM

Gray Nicolls Cricket Bats

2. Connect:

Screen Shot 2014-03-26 at 10.35.14 PM

Shah Rukh Khan

Round 5:

1.Question on Eicher Tractors


a) This Group owns IndusInd Bank.

Hinduja Group



a) Latest Operating System is called MeeGo.

b) Recently Acquired by Microsoft



Questions contributed by Arnab Ghosh. Arnab is a Sophomore in Computer Science at the Indian Institute Of Technology ,Kanpur with an avid interest in reading and Quizzing. He hails from the city endowed with a lot of Tata Quizzes because of the Tatas in Jamshedpur. Innovation captivates him and he likes to read and know about new ideas hoping to implement them himself. In the leisure he likes to strum the guitar and hum a little.


Tata Crucible Campus Edition 2014 – Patna – Regional Finals Questions

Tata Crucible Campus Edition 2014 – Patna – Regional Finals Questions


  • WINNER :

IIT BHU – Aditya and Ashwin


IIT BHU – Adhithyan and Ashlesh

Wild Card Round:

1. Which company owns the brand “Tang”?

A. Kraft Foods

2. Which ad maker played a role in movie Gandhi?

A. Alyque Padmasee

3. Asa Griggs Candler was an American business tycoon who made his fortune selling what?

A. Coca Cola

4. Question on Fosters.

5. Which Indian actor would you associate with Coca Cola and Suzuki?

A. Salman Khan

6. Which company owns “Tiger Airways”?

A. Singapore Airlines

7. How does the world know Sahara Airways now?

A. Jet Lite

8. Prem Watsa acquired Blackberry and what else in India?

A. Thomas Cook

9. Everyday was a dairy whitener by?

A.  Nestle

Tie- Breaker:

1. Question on the invention of Velcro.

2. Which famous principle was given by Joseph Juran who propagated a principle named after this man who said that if 80% of world profits from something it’s 20% of people who work for it?

A. Pareto Principle

3. Which award show became the most watched program on television in Japan?

A. Deming Award

4. Which award is named after a man who went on to become a senator, this award is commonly known as The Malcolm Inspiration?

A. Malcolm Baldridge

5. Blaupunkt is a subsidiary of which company. It is known by the name MICO in India?

A. Bosch

6. What is the claim to fame of Lord Chelmsford?

He renamed Sakchi to Jamshedpur

Regional Finals:

Round 1:

1. Which company owns the 5x Airlines?


2. This person was instrumental in starting United Artists?

A. Charlie Chaplin

3. Which company was started after its parent company was broken into 34 companies in 1911, the company has a double S in its name?

A. Esso

4. The mother ship of SS1 is named White Knight. It was developed by Mojave Ventures which is Joint Venture between Scaled Composites and the company of which famous personality?

A. Paul Allen

5. Which automobile brand traces its history to the company Laurin & Klement?

A. Skoda

6. “For everything else, there’s MasterCard.” Which ad agency created this ad?

A. McCann Erickson

Round 2:

1. What is the given graph all about?

Moore law

A. Moore’s Law

2. The given image is the Optic logo of which brand?


A. Swarovski

3. Which company has come up with the Fast Card mosquito coils?

Good Knight

A. Good Knight

4. This animal is an inspiration for the logo of which brand?


A. Playboy

5. Which chocolate brand was earlier known by the name Marathon?


A. Snickers

6.Which brand uses the “Quiltvent Technology”?

A. Band Aid

Questions contributed by Vishwajeet Singh. Vishwajeet is a student of Geology at BHU. He is an avid quizzer and has been participating in quizzes for a long time now. He was the runner up at Tata Crucible Patna, 2013 and Tata Mutual Fund Simply Finance Quiz, 2013. He also won the 3rd prize at Mahindra Auto Quiz, Lucknow.

Tata Crucible Campus Edition 2014 – Patna – Preliminary Round Questions

Tata Crucible Campus Edition 2014 – Patna – Preliminary Round Questions


  • WINNER :

IIT BHU – Aditya and Ashwin


IIT BHU – Adhithyan and Ashlesh

Preliminary Round:

1. Which brand was recently taken over by Sprite as India’s largest selling soft drinks brand?

Thums Up

2. Who is the world’s first billion dollar author?

J K Rowling

3. Which Indian company recently tied up with the Finnish brand Chempolis which works towards converting cellulose to ethanol?


4. Which financial institution was started by Devkaran Nanjee?

Dena Bank

5. Identify the logo


Airports Authority of India

6. Which brand recently came up with the Gum Charades Ads?

Centre Fresh

7. Which automobile brand has the tagline “Made like a bullet”?

Royal Enfield

8. Question on Cafe Coffee Day.

9. Which famous investor once said ‘In the business world, the rear view mirror is always clearer than the windshield.’?

Warren Buffet

10. Sivakasi is famous for the fireworks and cracker industry. Which other business originated from the byproducts of the cracker industry?

Printing Industry

11. Identify.


Rohan Murthy

12. Pawan Hans Helicopters Limited provides helicopter services to which Indian company for travelling to its off-shore locations?


13. Identify the person who runs Hrudayalaya Hospitals in India?


Devi Shetty

14. Which technology was invented by Ajay Bhatt, an Intel employee?


15. Who is the Chairman Chairman of 21st century fox?

Rupert Murdoch

16. Identify the award.


Webby Awards

17. Expand PAL?

Phase Alternating Line

18. Which financial institution was originally known by the name “Schweizerische Kreditanstalt”?

Credit Suisse

19. Which Indian brand has the tagline “Jo biwi se kare pyaar, woh _______ se kaise kare inkaar”?


20. Identify.


Richard Branson

Questions contributed by Vishwajeet Singh. Vishwajeet is a student of Geology at BHU. He is an avid quizzer and has been participating in quizzes for a long time now. He was the runner up at Tata Crucible Patna, 2013 and Tata Mutual Fund Simply Finance Quiz, 2013. He also won the 3rd prize at Mahindra Auto Quiz, Lucknow.


Tata Crucible Campus Edition 2014 – Hubli – Preliminary & Regional Round Questions

Tata Crucible Campus Edition 2014 – Hubli – Preliminary & Regional Round Questions


  • WINNER :

KLE Belgaum – Sanket Jadhav and Raghavendra K


SDMCET Dharwad – Amogh and Shrikrishna

Some questions from the Preliminary & Regional Round Questions:

1.  This famous brand was founded by Harry Pickup. Name the brand.


2. The founder of this company was DR burman and it was founded in Kolkata. What?


3. The name ______comes from the Streptococcus bacterium that causes certain types of sore throat. Identify the brand.


4. Which is the segment FastTrack has recently entered? (Clue: Automobile)


5. Identify the logo:


Microsoft Bing

6. Identify this fictional character:


Hello Kitty

7. This is a book  on which famous luxury brand?



8. Identify the Bank which was formed by the Merger of Algemene Bank Nederland and Amsterdamsche Rotterdamsche Bank.

9. Connect to a personality:
Screen Shot 2014-03-09 at 6.37.59 PM
Aamir Khan
10. Connect to a company:
Screen Shot 2014-03-09 at 6.37.39 PM
11. Earlier tagline was “Maccharoon ka Yamraaj” now they have  “Maccharon Pe War Surakshit Aapka Pariwar”. Which brand?
All Out
12. Connect:
  Screen Shot 2014-03-09 at 6.36.12 PM
13. Identify the mascot:
Duracell Bunny
14. Identify the advertiser:
15. Connect:
Screen Shot 2014-03-09 at 6.35.50 PM
16. Identify the logo:
17. Identify the author:
Nassim Nicholas Taleb
18.  “Think outside the Bun” was their earlier tagline now they promote as “Live Mas” Identify the Company.
Taco Bell
19. Which is the segment FastTrack has recently entered? (Clue: Automobile)
20. Company founded by Kiran Mazumdar Shaw. Name it.
Questions contributed by Pankaj Desai.

Tata Crucible Campus Edition 2014 – Pune – Regional Finals Questions

Tata Crucible Campus Edition 2014 – Pune – Regional Finals Questions


  • WINNER :

Symbiosis Inst of Media and Communication – Arjun Krishna and Ashish Vasvani


Singhad College of Engg – Aniketh R and Yash S

Regional Finals:

Round 1:

1. ‘Crest’ was a product released by this company. It became an internationally preferred product because of its use of fluoride. Which company released this product?

 A. Procter and Gamble

2. In the Insurance Sector, more specifically in rural India and Rajasthan a new category of insurance has developed. This has also led to a quick money making ideas all across India. Hint: Howard Hughes

A. Moustache Insurance

3. Dayton Dry Goods Company is the origins of this famous supermarket chain. Give us a name.

 A. Target

4. This financial institution introduced the Discover Card to the world. It grew so popular that several other institutions were compelled to issue their own renditions of these cards. Which financial institution?

 A. Morgan Stanley

5. Connect: Buderus, Junkers, Rex Roth and Blaupunkt to a company.

A. Bosch

6. Started in 1953 in Brazil, this company held its position as monopolist in the Brazilian Energy Sector. Name this company.

 A. PetroBras

Round 2:

1. This is an initiative by whom?



2. Identify the logo.


A. Co-optex

3. “Every Little Helps” is the slogan of which company?


4. With what would you associate this slogan : ‘ The world is changing the way you use us’

A. MasterCard

5. Sonic is a game with a hedgehog as title character, which company released this monumental game?


6. Who on what?


A. Henry Ford on assembly line process.

Round 3:

1. Who from the world of Tata’s bears this slogan proudly – ‘Easy on the pocket, easy on the environment’ [Buzzer Pressed]

A. Tata Indica

2. With which Tata entity would you associate M Junction and straightline.in? [Buzzer Pressed]

A. Tata Steel

3. Social Studies [Buzzer Pressed]


4. This rural initiative by Tata which designs jewellery for semi-urban and rural markets is present in 33 towns and growing.

A. Goldplus

Round 4:

1. Connect:

Screen Shot 2014-03-21 at 9.03.19 PM

A. Pirelli

2. Connect:

Screen Shot 2014-03-21 at 9.07.10 PM

A. Lenovo

3. Connect:

Screen Shot 2014-03-21 at 9.09.43 PM

A. Bigg Boss

4. Connect:

Screen Shot 2014-03-21 at 9.12.15 PM   

A. McAfee

Round 5:


a) Mark Dintenfass was the co-founder.

b)Jaws + ET+ Jurassic Park

[Buzzer Pressed]

A. Universal Studios


a) Information on Johnson and Johnson.

[Buzzer Pressed]

A. Johnson and Johnson


a) Founded in 1957 by Metro Goldwyn Mayer.

b) Purchased by Turner broadcasting systems.

[Buzzer Pressed]

A. Hannah Barbera 


Questions contributed by Nikhil Joy.

Tata Crucible Campus Edition 2014 – Pune – Preliminary Round Questions

Tata Crucible Campus Edition 2014 – Pune – Preliminary Round Questions


  • WINNER :

Symbiosis Inst of Media and Communication – Arjun Krishna and Ashish Vasvani


Singhad College of Engg – Aniketh R and Yash S

Preliminary Round:

1. Martin Sorell Acquired this shopping basket company as the front for all his subsequent major acquisitions. What company did he purchase ? (Short form would suffice)


2. William O’ Shaughnessy is an Irish physician who was famous for inventing something that was very monumental to India and the last of this service was concluded in 2013.

A. Telegraph Service

3.Who wrote ‘Purple Cow’?

Options: Tom Peters / Seth Godin / Ed de Bono

A. Seth Godin

4. Identify this lady who had a prominent big cement brand named after her.

Rajashree Birla

Rajashree Birla, Rajashree Cements

5. Brittania had tried to trademark this term but the courts denied them permissions in 2011. What term were they trying to make their own?

A. Snax

6. ‘& Pictures’ is the new movie arm of which channel, who are looking to revamp their image in India?


7. Funskool is a JV between this Indian Company and Hasbro. Name the Indian company.


8. Hoshiro Mitsunaga started his advertising agency in Japan and has now grown to become leaders in advertising worldwide. What is the present name of this firm?

A. Dentsu

9. Cavincare has begun selling this product in buckets of 1kg. This resulted in selling of which product in buckets?

A. Curd

10. Which Dairy company acquired Yo Crunch, a toppings company?

A. Danone

11. This biblical incident gave the name to which brand?


A. Samsonite

12. Its all possible is the new tagline of which Korean Electronics giant, which is looking to move from being a production oriented firm to a lifestyle oriented firm?

A.  LG

13. HUL discovered that excessive B3 exposure resulted in Pigmentation. Likewise, the opposite happens when a concoction of their new product is applied. Name the product

A. Fair and Lovely

14. ‘Roshan’ is the new mobile network of this country. Hint: India helped with their national anthem

A. Afghanistan

15. Identify the brand?



16. The British started this system to stop counterfreit products coming in from Germany. They also wanted British citizens to buy more indigenous products and hence this system came about. Which system?

A. Branding with ‘ made in ‘ tags

17. Rupert Murdoch recently tied up with which business man from India to set up an IPL style football league ?

A. Mukesh Ambani

18.  This doctor’s family now own 65% stake in the ayurvedic healthcare company he started. From being founded in 1884 to having 300 medicines sold across various parts of the world. Name the family now in control of the business

 A. The Burmans of Dabur

19. This southern mega chain of supermarkets established in 1905. They rule the roost in several southern States. This retail store began on Brigade Road in Bangalore and now has numerous products under its umbrella. Name this chain of supermarkets?

A. Nilgiris

20. [Picture] Gentleman shown in the picture is a first male in a profession where only women were employed first. What profession?

 A. Air Hostess / Flight Attendant



Questions contributed by Nikhil Joy.

Tata Crucible Campus Edition 2014 – Navi Mumbai – Regional Finals Questions

Tata Crucible Campus Edition 2014 – Navi Mumbai – Regional Finals Questions


  • WINNER :

ITM – Aritra C and Aditya


SIES College of Management – Aditya and Sudarshan R

Wild Card Round:

Q1) With which famous Indian sporting family will you associate Hyde Park Entertainment?

A1) Amritraj Family

Q2) Colorsoft, ReNu, Power Hair Dye are products from which group?

A2) Godrej

Q3) Which magazine founded in 1922, by DeWitt Wallace and Lila Bell Wallace changed that way magazines were published?

A3) Reader’s Digest

Q4) It was thought of to be an unlikely brand name to become successful. However, the company went ahead with the name Parachute. Which company?

A4) Marico

Q5) Three words that not only transformed the morale of the company workforce but were also credited with reviving the image of the company. Three word – Inspire the Next. Which company?

A5) Hitachi

Q6) Which group handles Elle 18 brand in India?

A6) Hindustan Unilever

Q7) “Bailey” is a trademark of which Indian firm?

A7) Parle

Q8) The concept of Cheesecake factories has become popular thanks to which TV series?

A8) The Big Bang Theory

Q9) JetLite is the economy airline of Jet Airways. What was JetLite originally known as, before being a part of the Jet group?

A9) Air Sahara

Q10) Ms. Sunanda Pushkar owned a stake in which IPL franchise?

A10) Kochi Tuskers owned by Rendezvous Sports

Regional Finals:

Round 1:

Q1) Company started in 1939. Spun-off their medical equipment business as Agilent Technologies. Company name was decided by the toss of a coin. Which company?

A1) HP (Hewlett Packard)

Q2) New product, called Nirbhik, targeted at women. Which product?

A2) Revolver developed by Kanpur Ordnance Factory for women’s safety

Q3) In 1973, on a weekend in London at  Portobello Road Market located in west London this brand was established by three brothers Nitin Shah, Arun Shah and Milan Shah. Which brand?

A3) Pepe Jeans

Q4) Which product gets its name from “island” and is produced by the Islets of Langerhans?

A4) Insulin

Q5) Hello is an online photo-sharing application provided by the photo sharing website named after a famous painter. Which website?

A5) Picasa (named after Picasso)

Q6) This company renamed itself as Altria to revamp its image to being a socially conscious firm from that of being the seller of cigarettes. Which company?

A6) Philip Morris

Round 2:

Q1) Which company’s logo is this?


A1) Natural’s Ice Cream

Q2) Picture of the online branding of a firm showing the date of Indian festivals. The company positions its product as “Timepass Products”. Which company?

A2) Haldiram’s

Q3) Whose identity is this?


A3) Darjeeling Tea

Q4) Picture of an advertisement with the tagline “A brown ring everyday”. Whose advertisement?

A4) Nescafe

Q5) Who has written the books “The Alchemy of Finance” & “ The Crisis of Global Capitalization”?

A5) George Soros

Q6) Picture of aircrafts for the US Army. Which company manufactures those aircrafts?

A6) Lockheed Martin

Round 3:

Q1) Which company uses the three words – Access, Content, Solutions?

A1) Tata DoCoMo

Q2) Activate is an energy drink from which Tata company?

A2) Tata Global Beverages

Q3) Which specific Tata brand has been endorsed by M.S. Dhoni?

A3) Titan Sonata

Q4) Former CEO of TCS, Padma Bhushan awardee and advisor to the PM of India. Who?

A4) S. Ramadorai

Round 4:


Screen Shot 2014-03-03 at 9.33.50 PM

A1) Vodafone.


Screen Shot 2014-03-03 at 9.32.06 PM

A2) Hero Motor Corp.


Screen Shot 2014-03-03 at 9.29.13 PM

A3) Cognizant Technologies


Screen Shot 2014-03-03 at 9.25.08 PM

A1) Dreamworks SKG

Round 5:


a) Sir James Lancaster commanded their first journey in 1601.

b) Introduced the idea of one rupee coin in 1865. [Buzzer Pressed]

A1) British East Indian Company


a) Known for featuring models across age-groups in the 1980s, as opposed to the practice of featuring only young models.

b) Created make-up & related products for the US Army

c) Created by brothers Charles & Joseph

A2) Revlon


a) MRPL started in 1993 as a subsidiary of this company. [Buzzer Pressed]


Questions contributed by Saransh Verma. Saransh is currently a business management student at S P Jain, Mumbai. He took the first steps in the world of Quizzing while at school in Allahabad. Quizzing transformed from a hobby to passion while pursuing engineering at Pune. Since then he has been attempting to answer questions at quizzes organised at various college fests, BCQC, BQC opens and the likes of Landmark Quiz etc. He believes in the mantra “You win some, you lose some but try never to miss one.”