Tata Crucible Campus Edition 2014 – Indore – Preliminary Round Questions

Tata Crucible Campus Edition 2014 – Indore – Preliminary Round Questions


  • WINNER :

IIM Indore – Senajit Chaki and Arindam Paul


IGNOU – Ms.Deepti Singh and Ameya Tolanki


Preliminary Round:

1. Expand LIBOR.

A. London Interbank Offer Rate

2. Which company gets its name from a Japanese word, which has a similar meaning to the English word “check” (Atari/Nintendo/Xbox)

A. Atari

3. Which is one of the biggest cartels in this world and controls the oil prices across the world?


4. Identify this company which has recently entered India.


A. Krispy Kreme

5. Which famous company from the world of paints was established in 1942 by  Champaklal H. Choksey, Chimanlal N. Choksi, Suryakant C. Dani and Arvind R. Vakil?

A. Asian Paints

6. Which stock exchange is headed by Chitra Ramakrishna?


7. Which famous Indian is the author of the book “Fault Lines”?

A. Raghuram Rajan

8. Vishnu Ramakrishna moved to Mumbai in the 1930s and started a training centre for wrestlers. This is the origin of which Indian fitness chain.

A. Talwalkars

9. Which company has launched perfumes named Skinn?

A. Titan

10. Ultratech is owned by which group?

A. Aditya Birla Group

11. Identify the drink from its old packaging


A. Frooti

12. “Walk for Life” is a campaign by which insurance company?( ICICI/MaxBupa)

A. Max Bupa

 13. Identify the person.


A. Roger Federer

14. This person is the CEO of which Indian company.


A. Infosys

15. He was a multi mixer salesman(milkshake maker), and was surprised by a huge order of 8 multi mixers from a restaurant. Later, he bought the restaurant, and turned it into one of the biggest food chains in the world. Identify the person or the food chain.

A. Ray Kroc/Mcdonalds

16. Identify this person from Raymonds.


A. Gautam Singhania

17. Illustrated Weekly was published by which group?

A. Times of India

18. Roca, the world’s largest sanitary ware manufacturer has a JV with which Indian sanitary ware manufacturer?

A. Parryware


Questions contributed by Mr. Arindam Paul.


Tata Crucible Campus Edition 2014 – Northern Zonal Round Questions

Tata Crucible Campus Edition 2014 – Northern Zonal Round Questions


  • WINNER :

BITS Pilani – Sahil Gupta and Tanay Shankar


IIT Kanpur – Shubham and Arnab Ghosh

Round 1 (Global Attention)

1. This company- In 1969, Neil Armstrong spoke his famous words “one small step for a man, one giant leap for mankind” from the Moon

A. Motorola

2. Its a product of everyday use- has a bezel, crown, stem, hairspray, case and hand.

A. Watch

3. The eternally favourite- Amul Muppet on Jan 18, 2014 – ‘Ruk jaana hi naahi’. In tribute of?

A. The last unit of Maruti 800

4. These are the largest selling bangles in Africa- brand represented by a number.

A. 46664

5. First ever product was a anti- parasitic substance called santonim. Pele was a model at one point. Known for the varieties they offer. Barack Obama was their famous employee

A. Baskin Robbins

6. It was 10 inches long and dubbed “The Brick”.

A. Dr Martin Cooper- 1st mobile phone

 Round 2 (Visual Potential)

1. Dermatologist, Dr Christine known for bringing a unique ointment.


A.No marks cream after surgery

2. Merger in the world of media.


 A. Omincom and Publicis.

3.Registered trademark- TN Regisatration Act- Emblem derived from this.



4. What is this? Derived after Betty Naysmith, housewife, used to make mistakes.

Liquid Paper

A. Correction fluid

5. In technology, what are these implants?


A. Electronically authenticated password system.

6. Person – Clive Palmer. His design is going to recreate an iconic entity.


A. Titanic

Round 3 (TATA World)

1.  Tata company- a pride of India- now, a winner of contracts for the British railway infrastructure project

Tata Steel

2.  Titan Eye+ – specific trending range for 25 to 35 age group- latest global trends. Branded as?

A. Titan Glares

3. Tata Communications- recently announced the world’s first LTE roaming service ‘Sparkle’. Which entity’s arm is Sparkle?

A. Telecom Italia

4. India propelled by youth, values right. ‘Do right’ is the motto of this company.

Tata Capital

Round 4 (Think Tenfold- Lateral Connects)

1)  Connect:



2)  Connect:



3)  Connect:


A. United Artists

4)  Connect:

RK Laxman

A. RK Laxman

Round 5 (Rapid Intent)

1. Asked to support Obama this person said- ‘He is a rock star. It’s fantastic. I love what he is saying about education. I don’t think he will win Florida…..but he will win in Ohio and the election. I am anxious to meet him.”

 A. Rupert Murdoch

2. First Clue – Device manufactured by HTC Corp (Taiwan). Became available on Jan 15, 2010;

Second Clue – Development of the phone was codenamed Eclair.

A. Nexus (One)

3. Bought a subsidiary of an Italian giant owned by Felice B. in 1969. Into bottling water and glass bottles.

A. Parle

Questions contributed by Mr. Subhodeep Jash. Subhodeep is a lawyer, working in the field of public policy and research.

Tata Crucible Campus Edition 2014 – Delhi – Regional Finals Questions

Tata Crucible Campus Edition 2014 – Delhi – Regional Finals Questions


  • WINNER :

Delhi School of Economics – Om Prakash and Manu Abbi


NSIT – Sarthak K and Shashank Singh


Regional Finals:

Round 1 (Global Attention):

1. Bottling plant/museum/production unit- Cathedral of R. Whose cathedral is this?

A. Bacardi (Cathedral of Rum)

2. Endorsed by Cristiano Ronaldo. Associated with Infiniti Red Bull Racing.

A. Pepe Jeans

3. He always believed – to reach beyond obvious. Attitude of a Vulcan, ie, to think beyond led him to name his venture as Vulcan Enterprises.

A. Paul Allen

4. Today- Indian Match Company- is owned by a conglomerate, ITC. Indian Match Company – has 2 subsidiaries- Pawan and Prag. It is however better known by another name.

A. Wimco

5. From 1960s, they have been famous for their ‘Double Logo’. Jackie Kennedy popularized their shoulder bags- ‘Jackie O’.

A. Gucci

6. Which Roman hero- a divine figure from Greek myth- is associated with Murugappa Group?

A. Hercules


Round 2 (Visual Potential):

1. These are partner networks of:

Screen Shot 2014-04-01 at 6.53.07 PM

A. Lowe Lintas


2. Identify the associated person.


A. Henry Ford

3. Identify Logo:



A. Cessna

4. Identify the publisher of these games.

Screen Shot 2014-04-01 at 6.54.24 PM

A. Nasbro

5. Created one of the greatest slogans. Into stones. Which company?


A. De Beers

6. Which organization is this?


A. Over the Counter Exchange of India


Round 3 (TATA World):

 1. Who from the Tatas- ‘India Ka Dil. India Ka ______’. Solutions for home and office.

A. Voltas

2. Bombay Brasserie and The Pierre.

A. Taj Group of Hotels

3. Which entity of Trent-into books, movies and toys.

A. Landmark

4. Frames start at 395. Compliments come free.

A. Titan Eye


Round 4 (Think Tenfold- Lateral Connects):

1. Connect:

Screen Shot 2014-04-01 at 7.50.35 PM

A. Samsung

2. Connect:

Screen Shot 2014-04-01 at 7.53.33 PM

A. Orient Fans

3. Connect:

Screen Shot 2014-04-01 at 7.56.26 PM

A. Hyundai Motors

4. Connect:

Screen Shot 2014-04-01 at 8.01.11 PM

A. Coca Cola


Round 5 (Rapid Intent):


a) Founded by Champaklal H. Choksey, Chimanlal N. Choksi, Suryakant C. Dani and Arvind R. Vakil.

b) VOC Safety Standards Logo


c) Their new identity:


A. Asian Paints


a) Gammex- 85% market share in the premium gloves segment.

b) Important force behind the company- Gautam Singhania, Chairman. [Buzzer Pressed]

A. Raymonds


a) Their identity:


b) Zahara and Philae are its cruises.

c) Their founder:


A. Oberoi Group of Hotels 


Tie-Breaker Round:

1. Eggo, Fiber Plus, Nutrigrain bars- food products from this company synonymous with health and food for (breakfasts)



Questions contributed by Mr. Subhodeep Jash. Subhodeep is a lawyer, working in the field of public policy and research.

Tata Crucible Campus Edition 2014 – Delhi – Preliminary Round Questions

Tata Crucible Campus Quiz – 2014 – Delhi Edition – Preliminary Round


  • WINNER :

Delhi School of Economics – Om Prakash and Manu Abbi


NSIT – Sarthak K and Shashank Singh


Other Finalists- Satyawati College, FMS, IIFT, Great Lakes Institute of Mgmt.

Preliminary Round:

1)  Andre Jacques Garnerin, a Frenchman, was the 1st to do this 216 yrs ago. An innovation from the world of aviation.

A. Parachute

2)  Markel Service (Canada) – original name of a company- It was in the news in 2013-14. How do we know it today?

A. Fairfax

3)  The Secretariat Building in Delhi-comprises of North Block and South Block. In which one would you find the Finance Ministry?

A. North Block

4)  Identify the brand?


A. Rooh Afza

 5) ‘We believe every story has a human side which deserves to be told”. Which TV Channel?

A. Al Jazeera

6) McDonalds- launching its premium coffee shops in India. What’s the chain called?

A. McCafe

7)  Which bank publishes an art magazine called ArtMag? (HINT- Citi/Deutsche/SBI)

A. Deutsche Bank

8)  This memorial in Canada is connected to which Indian company?

Air India

A. Air India

9)   Finance Minister- holds an unlikely distinction of presenting 2 union budgets on his birthdays- On Feb 29- In 1964 & 1968. Who?

A. Morarji Desai

10)   Company photographer- Charles Clemens- on observing a tractor being tested saw that it crawled like an insect. The company guys seized on a metaphor and named the company after the insect.

A. Caterpillar

11)   TT Varadrajan- founded Maya Appliances in 1978. Name its popular brand of mixers named after a girl?

A. Prithi Mixers

12) Print ad for a financial literacy campaign. Identify the foundation?

Charles Swab Foundation

A. Charles Schwab Foundation

13)  Hero’s Maestro and Pleasure- segmented on the basis of __________

Gender (women)

14) Economist- Raj Krishna coined this term to denote a low growth rate,(around 3.5%) that India was going through between 1950 and 1980?

A. Hindu rate of growth

15) Company – ‘Laundry Blue’- 1852- combination of synthetics ultramarine and sodium bicarbonate. One of the first widely marketed products manufactured by the company.

A. Reckitt & Coleman (now, Reckitt Benckiser)

16) Identify the company?

Reed Hoffman


17)  Which surname/term derived from the Arabic word ‘Javhari’?

A. Zaveri/Jhaveri

18)  How do we better know Fuller’s Earth?

A. Multani Mitti

19)   Hausla Buland Academy- initiative of this brand (Hint: revolves around the number ’5000’.)

A. Haywards

20) Identify the logo?


A. Encyclopaedia Britannica

Questions contributed by Mr. Subhodeep Jash. Subhodeep is a lawyer, working in the field of public policy and research.

Tata Crucible Campus Edition 2014 – Jalandhar – Preliminary Round Questions

Tata Crucible Campus Edition 2014 – Jalandhar – Preliminary Round Questions


  • WINNER :

GNDU Amritsar – Aryan Singh and Siddharth Attri


Lovely University – Praneeth Sai and Anmol Upadhyay


Cut-off for Wild card round was 15 and Final round was around 17-18.


Preliminary Round:

1. A measurement of a country’s trade in which the value of goods and services it imports exceeds the value of goods and services it exports. It is defined by a term CAD. Expand CAD. (Hint given: India currently in news for this and Singapore is one of the country facing this situation)

A. Current Account Deficit

2. Whose twitter account? His tweets are signed as “bo” and he also has a dog named Bo.

A. Barack Obama

3. It is a Spanish clothing and accessories retailer who was in news for an attempt to trademark letter ‘Z’.

A. Zara

4. Identify the personality:


A. Siddharth Mallya

5. It is the rate at which the central bank of a country lends money to commercial banks in the event of any shortfall of funds. (Options were given)

A. Repo Rate

6. Question on Pashmina Shawls. Cashmere wool and Kashmir were few of the keywords.

7. It is a Mexican chain of movie theaters. Its name means City of Cinema and its slogan is La Capital del Cine.

A. Cinepolis

8. Logo of?



9. It is a global skin and body care brand whose name comes from a Latin word meaning ‘snow-white’. (Hint given: Popular white cream)

A. Nivea

10. Who purchased The Washington Post newspaper in 2013?

A. Jeff Bezos

11. A 50:50 joint venture between BBC Worldwide and The Times Group.It has organized and sponsored the Miss India beauty pageant since 1964. Identify the magazine.

A. Femina

12. Logo of?


A. Google Play

13. First Indian product to receive a GI tag(Geographical Indication)?

A. Darjeeling Tea

14. Relate a company to Zeitgeist .

A. Google

15. It is a plain-woven textile made from unbleached, and often not fully processed, cotton. Originated from the city of Calicut.

A. Calico

16. Logo of?


A. Comedy Central

17.  Software which is mainly used for vouchers, financial statements, and taxation in many industries, and has specialised packages for retail businesses. (Hint given: Used by people who do accounts)

A. Tally

18. Popularly known as American Way Association.What?

A. Amway

19. Which is the world’s largest biscuit brand by volume?

A. Parle-G

20. Advertisement for?




Questions contributed by Rakshit Sood. Rakshit is currently Convenor of the Thapar Quizzing Club part of the Literary Society at Thapar University,Patiala. He has an avid interest in reading and quizzing. He also loves cricket, Hollywood movies and TV shows. He recently placed third at the Jalandhar round of Tata Crucible Campus Quiz 2014. 

Tata Crucible Campus Edition 2014 – Eastern Zonal Round Questions

Tata Crucible Campus Edition 2014 – Eastern Zonal Round Questions


  • WINNER :

KIIT Bhubaneswar – Omkar Amruthanshu and Sagar Saurabh


IIM Shillong – Debarun Majumdar and Rahul Gupta


Round 1—Global AtTENtion:

1. What are pocket copters?

A. Drones to deliver packages

2. Dao Egbert’s Coffee vending machine is promoted with the tagline”Bye,Bye,Red Eye” Why?

A. Vends coffee and can also detect if you have red eyes because of sleep deprivation, if so coffee is free

3. Which now famous person took a certificate course in Ethical Hacking from an institute in Patel Nagar, New Delhi?

A. Edward Snowden

4. What are ESRB Ratings?

A. Ratings for video games

5. What did Johannes Gutenberg do?

Invent the printing press

6. For this most commonly used article is “Gelatin”, the british usea mix of ”Poly vinyl Alcohol and Dextran” What?

A. Gum behind postage stamps


Round 2—Visual Potential:

1. The image you see is a profession which no longer exists called “Knocker Uppers”. Who were they?

Human Alarms

A. Human Alarms, their job was to wake up people!

2. Identify?

stevie-g-hotel-bandung (1)

A. Steven Gerrard Hotel

3.Hotel”Pallasio De Sal”, what is special about the hotel?


A. Hotel fully made of Salt for rejuvenative therapies

4. Explain the sudden rise in the stock price of DY Corporation?


A. Stock index movement of DY Corporation on South Korea bourses owned by father of “Gananam Style”singer Psy, stock price shot up after the song came out.

5. Identify?


A. Image of a truck on which recopies are delivered by the Jeopardy super computer “Watson”

6. Identify?


A. “Cortana”—Microsoft’s SIRI equivalent.

Round 3 TATA World:

1. What is Project Rishta by TATA Steel?

A. Sex education and gender sensitisation among rural communities where Tata Steel work’s in Orissa

2. This massive photo voltaic installation was done for a Jindal group company at Chitradurga in Karnataka, a place known for bright sunlight round the year, Which TATA company did the job?

A. TATA Solar

3. Farm Grow and Farm Grow G are granular products frm which TATA Co?

A. TATA Chemicals

4. Which TATA co own these brands Buy Junction, Value Junction?

A. M-Junction, Metal Junction.

Round 4 – Think Tenfold:

1. Connect:

Bit Coins

A. Bit Coin

2. Connect:

Tony Fernandes

A. Tony Fernandes

3. Connect:


A. Nandan Nilekani

4. Connect:

India Coffee HOuse

A. Indian Coffee House

Round 5. Rapid Intent:

1. What innovation was made in Dominique Ansel Baker, NewYork?

A. Cronut (croissant-doughnut)

2. An insulin delivery system for Diabetes in India.

A. Medtronic

3. Record holders – Kenneth Wayne “Ken” Jennings III, Nancy Zerg, Brad Rutter – at what?

A. Jeopardy.


Questions contributed by Mr. George Mathew, a lawyer working with a Bank. He is a quiz enthusiast.


Tata Crucible Campus Edition 2014 – Kolkata – Regional Finals Questions

Tata Crucible Campus Edition 2014 – Kolkata – Regional Finals Questions


  • WINNER :

IISER – Anurag and Abhishek Mishra


Punjab Engineering College – Abhishek Bhambhu and Gursheel Singh


Wild Card Round:

1. 360 is the name of this air freight company launched by this man who revolutionised passenger air travel in India, Identify the man?

Ans. Capt. Gopinath

2. This logo adopted in 1958, called the “Centurion”features prominently on the travellers cheques issued by this financial company, Identify the company?

Ans. American Express

3. Hilton Young was a British economist, what was his contribution to India?

Ans: He headed the panel which recommended the creation of the RBI

4. In its initial days the company was called “ Chloride Electric Storage Company”, which popular Indian company ?

Ans: Exide

5. This famous engineer, whose fathers roots can be traced to Bengal, said “…better sound through research”.?

Ans: Amar Bose

6. Box TV, Speaking tree are columns which appear regularly in which newspaper?

Ans: The Times of India

7. One of the earliest products of the company was pencils, they have named themselves after how we like our pencils to be, which company ?

Ans: Sharp

8. He is the founder director and joint managing director of Chess Management Services India Ltd, and the son of a Harvard trained politician in India . Who?

Ans: Karthi Chidambaram

9. House of Cards a political drama which has had an exclusive release on which platform?

Ans: Net Flix

10. Which country has brought out a ban on Twitter recently, Turkey, Singapore or Sultanate of Oman ?

Ans: Turkey



Regional Finals:

Round 1—Global AtTENtion:

1. Legend now has taken over Paul’s enterprise which the guys at don’t be evil owned for a while?

Ans: Reference to Lenovo’s takeover of Motorola from Google.

2. Sam’s club in modern day India believes the “best price would work”.

Ans: Walmart

3. Dick’s life as a businessman began as a student and as of 2012 he is looking at the stars and wants to send a launcher to space?

Ans: Richard Branson.

4. Not only did Maggie carry his work I her hand bag, she believed his ideas to be a moral. In 1756, he wrote his famous work that enquired into the theory and causes of the wealth of nations. Who?

Ans: Adam Smith

5. An English teacher and a writer who loved history and studied at Stanford created this company named after a sea captain, Name the company?

Ans: Starbucks.

6. The French love two colors Red and green, they love to take breaks from work, travel long and eat well, till this came along, they did not know where to find it all in one place.

Ans. Michelin Guides. 

Round 2—Visual PoTENtial:

1. Image of a magazine “Tiger Tales”?

Tiger tales

Ans. Inflight magazine of Tiger Airways

2. Loyalty Card titled “Coffee Club”-Whose?


Ans. Costa Coffee

3. Trademark titled “Who moved my Cheese”—Who owns it?


Ans. Spencer Johnson.

4. Identify?


Ans.Image of a commemorative coin on Soccer issued by Brazil showing all the years it has participated.

5. [Advertisement] ”Out of the box solutions for all your home theatre needs”

Ans. JBL Audiosystems

6. Image of a milk vending machine name—“ Any time Milk”?


Ans. ATM

Round 3—Tata World:

1.Rated among one of the most environmentally friendly products in its category it is produced by a tie up between the TATA’s and Gyuasa of Japan. What?

Ans. Tata Green batteries.

2. Tata’s 4*4 trucks named after a noble gas?

Ans. Xenon

3. “i Raksha” is a offering from the TATA group and which global gaint?

Ans. AIG.

4. What are “Flavourits”

Ans. Flavoured salts from TATA Chemicals.


Round 3—Think TEN fold – Connect questions:

1. Connect:


Ana. Bentley

2. Connect:


Ans. Ponds.

3. Connect:


 Ans. Horlicks.

4. Connect


Ans.  Arsenal


Round 4—Rapid Interest:


a) J Pritzker brought out the original owners.

b) “Andaz”- is what they call their upscale boutique inspired properties.

c) They have properties styled like residences.

Ans: Hyatt


a) Venue 7&8 are their offerings.

Ans: Dell


a) Goldfin technology and Blue Ion are their innovations

b) Image of Nandilal Dhoot

Ans: Videocon


Tie Breaker:


a) Tagline—“ There is only one”

b) Has been in the fastening business for 50+ years

c) Invention of the thing was inspired on the slopes of a mountain

Ans: Velcro


Questions contributed by Mr. George Mathew, a lawyer working with a Bank. He is a quiz enthusiast.

Tata Crucible Campus Edition 2014 – Kolkata – Preliminary Round Questions

Tata Crucible Campus Edition 2014 – Kolkata – Preliminary Round Questions


  • WINNER :

IIFT – Rahul Sharma and Kunal Malhotra


Jadavpur University – Raktim Kumar Nag and Apratim M


Preliminary Round:

1. In the context of Ferrari, What does S stand for in SF ?

Ans: Scuderia (meaning Stable–)

2. In late 2012 Dr. S Rajkumar of Lifeline Hospitals, conducted an activity, which was at that time futuristic and streamed live on google hangout, What?

Ans: First use of Google Glass during a Surgery,

3. Which Indian two wheeler company has launched the automatic scooter “Jupiter”?

Ans: TVS

4. Sir Osborne Smith(image displayed), the first governor of the reserve bank of India,did not do one thing all his predecessors have done, what?

Ans: Sign on bank notes

5. American mechanic Walter Hunt invented something, that had a clasp to keep it in place and a coil in its body to act as a spring, the basic design has not been improved upon since its invention, What?

Ans: Safety Pin

6. Miller High Life has tied up with this iconic brand to produce branded beer cans and high lifestyle hogs, for use this summer. Which iconic brand are we talking about?

Ans: Harley Davidson

7. Which asian billionaire is behind Horizon Ventures of Hong Kong?

Ans: Li Ka Shing

8. Rank Group(logo displayed), is the owner of this famous brand, the rights to this brand has bben transferred to a tribe in Florida, USA, Which famous brand ?

Ans Hard Rock Café

9. Interhospitality is the hospitality arm of this, home solutions giant. Which giant?

Ans: Ikea

10. Go Air has come up with this recruitment idea for its cabin crew which will save them atleast 2-3 Cr, what idea?

Ans: Hire only ladies as cabin crew as on an average they weigh less.

11. Which FMCG company from his home state has made Cricketer R. Ashwin as its brand ambassador to promote its new line of diary products and milkshakes

Ans: CavinCare

12. Which company has Mark Benioff (Image provided) created which help companies to achieve their targets?

Ans: salesforce.com

13. Ring Plus aqua is the automotive component business of which organization which makes everything from apparels to contraceptives?

Ans: Raymond Group

14. Which car from Maruti was launched with the tagline”My thing,everything, _______”. Fill in the blank. The car/name refered here can be found in the oceans?

Ans. Stingray

15. In 1976 a Fulbright scholar at Vanderbilt University and a professor at Chittagong University joined hand to launch an initiate to extend credit to rural poor, Which organization are we talking about and name its driving force?

Ans: Gramin Bank and Md. Younus

16. Image of a commemorative coin released by UK for?


Ans. WWF

17. Whose premium brand of chocolates newly introduced in India is Alpino?

Ans: Nestle

18. Peter Drucker famously said, “A company has two functions I_________ and Marketing”. Fill the blank.

Ans: Innovation.

19. The surname of this well known India business family originates from the Hindi word for cotton, Identify?

Ans: Ruia, the word Rui/Kapas means cotton in Hindi.

20. An image campaign on 100 years of innovation.


 Ans. IBM


Questions contributed by Mr. George Mathew, a lawyer working with a Bank. He is a quiz enthusiast.

Tata Crucible Campus Edition 2014 – Manipal – Preliminary Round Questions

Tata Crucible Campus Edition 2014 – Manipal – Preliminary Round Questions


  • WINNER :

TAPMI – Rithwik and Krishna


Manipal University – Ujan Sengupta and Apuroop Sethupathy

Preliminary Round:

1. Oh Yes Abhi is the tagline of which company?

 A. Pepsi

2. They are well known for its jewellery and wristwatches, including the “Bestiary”, the diamond necklace created for Bhupinder Singh the Maharaja of Patiala and the first practical wristwatch, the “Santos,” of 1904.

A. Cartier

3. What resulted due to the merger of the Swedish corporation Allmänna Svenska Elektriska Aktiebolaget (ASEA) and the Swiss company Brown, Boveri & Cie?


4. Author of the book?

Mohd Yunnus

A. Mohammad Younus

5. According to the Economist the concept what was marketed explicitly as fashion accessories, with the idea “IF YOU can spend $20,000 on a watch, why not on a phone?”

A. Vertu

6. Who markets themselves as Whether it’s the Rainforest World Music Festival, Hari Raya or the F1 Petronas Malaysia Grand Prix, our calendar is packed with magical moments worth celebrating.

A. Malaysia

7. Which former IAS officer is associated with the company, Carnation Auto?

A. Jagadish Khattar

8. Logo of which Chinese Internet company?


A. Alibaba.com

9.  What was established by an American (Hungarian-born) publisher, and is administered by Columbia University in New York City?

 A. Pulitzer Prize

10. What famous brand of beer will be particularly be relished by Liverpool fans was found by a Danish person called KC Jacobsen?

A. Carlsberg

11. What is actually measured as 11 inches but then marketed as something else, with the company giving an explanation that “It is a registered trademark as a descriptive name and not intended to be a measurement of length”

A. Subway Footlong

12. Lego tribute to?


A. Steve Jobs

13. Which Husband and wife duo, is the second largest contributor to charity after Warren Buffet, who gave away 498 million dollars of his wealth? (Clue: Non Foundational donations)

A. Mark Zuckerberg and Priscilla Chen

14. In whose tribute was the perfume iQ made? (Clue: Man of Science)

A. Albert Einstein

15. Which blue chip business gives the government of Goa an annual revenue of 500 crores?

A. Casino

16. Identify?


A. Qantas

17. Which person living in India had the highest number of Twitter followers as of 2013 with about 6.9 million?

A. Dalai Lama

18. Which Malaysian oil giant is the sponsor of the Malaysian GP and also owns an iconic buiding?

A. Petronas

19. Which global FMCG major launched a major ad campaign “Proud Sponsor of Moms”?

A. P And G

20. Identify?


A. Snapchat

Questions contributed by Mr. Krishna Sheshadri.

Tata Crucible Campus Edition 2014 – Kozhikode – Preliminary Round Questions

 Tata Crucible Campus Edition 2014 – Kozhikode – Preliminary Round Questions


  • WINNER :

IIM Kozhikode – Ms. Surbhi Verma and Utkarsh Rastogi


IIM Kozhikode – Ms. Sulanga Dutta and Prabhakar Kumar


Preliminary Round:

1) Which company was founded by Colonel Harland S. in the early 1950s?
Ans: KFC
2) The Moto G was launched in India through an exclusive tie-up with which Indian e-tailer ?
Ans: Flipkart
3) Swirls is an offering by which brand ?
Ans: Kwality Wall’s
4) Viva Kerala FC was the former name of which present day football club in Kerala ?
Ans: Chirag United Kerala FC
5) Tamil actor Vijay has been their brand ambassador in Tamil Nadu and Kerala while they have signed up Mahesh Babu for Andhra Pradesh. Which retail jewellery chain is this ?
Ans: Jos Alukkas
6) The film Hotel Ustad is from the studios of which production house ?
Ans: Magic Frames
7) Who is he ?
Ans: Mr. Anand Sharma, Union Cabinet Minister of Commerce & Industry and Texiles
8) Identify the logo.
Ans: Deutsche Bank
9) Identify the logo.
Ans: United Colours of Benneton
10) The  Self MNA is a new test devised by Nestle and is being highly recommended by them to everyone to use it. It is not specific to an illness. Expand MNA.
Ans: Mini Nutritional Assessment
11) What is this brand about ?
Ans: Tihar Jail
12) This company started off in the rubber industry making bicycle tires and rubber boots before moving on to paper and pulp products. It was recently bought over by Microsoft after seeing some troubled times. Which company is this ?
Ans: Nokia
13) This company is the largest Gold Loan NBFC and has the largest network of branches for a Gold Loan NBFC in India. It is also the highest credit rated Gold Loan company in India. What company is this ?
Ans: Muthoot Finance
14) The Sarong Kebaya is the official uniform for the air-hostesses of which country’s national airlines?
Ans: Singapore
15) What are these called ?
Ans: Cufflinks
16) Who is the designated team principal of the Force India F1 Team ?
Ans: Mr. Vijay Mallaya
17) Which organisation has come up with a character called Chintamani ?
Ans: ICICI Bank
18) What was invented by Dr. David “Crash” Warren in 1956, the exterior of which is coated a bright orange in colour for high visibility and is in current news ?
Ans: Black Box
19) What in this world does Carl Zeiss manufacture ?
Ans: Optical Lenses
20) Michael Schumacher has been associated with Renault, Ferrari and which other F1 team ? The brand name of an automobile corporation is required.
Ans: Mercedes

Questions contributed by Surbhi Verma and Utkarsh Rastogi from IIM Kozhikode.