Tata Crucible Corporate Edition 2014 – Gurgaon– Preliminary Round Questions

Tata Crucible Corporate Edition 2014 – Gurgaon– Preliminary Round Questions


    Genpact – Rohan Khanna and Leo Thomas

    Mahindra Comviva – Jiwateshwar Singh and Saransh Verma


Preliminary Round Questions:

Q1) Charles Revson of Revlon found inspiration into the idea of segmentation of markets through the practices of an automobile giant. Which enterprise?

A) General Motors

Q2) FITB: Hutber’s law states that _____________ means deterioration.   Continuous _____ means.

A) Improvement.

Q3) Patricia Campbell, grand daughter of a newspaper magnate?

A)William Randolph Hearst

Q4) Doodle commemorating?

Harper Lee

A) Grace Hopper

Q5) Thinker: “Under capitalism, Man exploits man’. Who?

A) J. K. Galbraith

Q6) Tennis player- Richest player of the 1970s. Who?

A) Billie Jean King

Q7) Term coined by the firm, Mark Monitor referring to the practice of damage caused to a brand’s reputation for hostile or malicious reasons.

A) Brandjacking

Q8) FITB: “___________________: How Gujaratis Do Business” by Shobha Bondre.

A) Dhandha

Q9) Supermodel known as “The Face”- Endorsed Revlon in 1989 and was also the face of Pepsi in 1991.

A) Cindy Crawford

Q10) Like technocrats, what are IMF officials who specialize in high level lending to developing nations called?

A) Debtnocrats

Q11) Nickname for Pakistani film industry- coined in 1989- by now defunct magazine ‘Glamour’, published from Karachi by gossip columnist, Saleem Nasir?

A) Lollywood

Q12) Identify the logo.


 A) Mochi

Q13) Victoria’s Secret, TNA Aritzia, GAIAM, TH3, Hard Tail, Lucy Activewear, Vertical Athletics, Lululemon Athletica, Tuff Athetics- are producing brands of _____________ pants.

A) Yoga pants

Q14) Word derived from 14th century word denoting “to drink in excess”?

A) Booze

Q15) Processor giant launched – mobile platform- codenamed – Kaveri. Kaveri processors: hetero architecture allows CPU to access computer’s entire memory space (upto 32 Gb). Made by whom?


Q16) Identify from the logo.  (Hint—Irish Whisky)


A) Baileys

Q17) A very creative and successful Twitter campaign with hashtag was deployed by this company in UK. The #letsdolunch promised to decrease the price of a particular pizza by a pence. After 85K tweets, price dropped to 7.74 pounds. The company offered the price from 11 am to 3 pm that day. Which company?

A) Dominos

Q18) The Youth for India fellowship program is for outstanding professionals and graduates who are passionate about touching lives and leading the society to a change for a better India. Which bank is behind this initiative?

A) State Bank of India

Q19) Bollywood superstar picked up 1.1 lakh shares of brokerage house Stampede Capital for an estimated Rs. 1.21 crores. Who?

A) Amitabh Bachchan

Q20) Identify the statue in France who is the creator of a great electric company.


A) Schneider

Questions contributed by Mr. Subhodeep Jash. Subhodeep is a lawyer, working in the field of public policy and research.

One thought on “Tata Crucible Corporate Edition 2014 – Gurgaon– Preliminary Round Questions

  1. Pingback: Tata Crucible 2014 Corporate Gurgaon Prelims and Finals - The Business Quiz - TBQ

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