Tata Crucible Corporate Edition 2014 – Western Zonal Round Questions
Endeavor Careers – Kushan Patel and Meghashyam Shirodkar
- RUNNER UP:
Tata Industries – Nikhil Sonde and Sidharth Srinivasan
Western Zonal Round Questions:
ROUND 1 – THOUGHT LEADERS:
A. Leela Kempinski Hotels
2) What is made by fermenting vinegar with hot peppers in a French oak barrel, which has 3 inches of salt on the top and is aged for three years until all the salt is defused through the barrel?
A. Tabasco Sauce
A. Grimm Brothers
5) If you visit well known Kumarakom Lake in Kerala, you can eat excellent sea food or sail on the wonderful backwaters, but you can also visit a nearby small town which provided the setting for something that received a half million pound advertising?
A. Aymanam Village in Arundhati Roy’s The God of Small Things
6) In 1955 when this company hired Pulitzer Prize-winning poet, Marianne Moore to suggest a name for their new offering, she created a dazzling list that included “The Intelligent Whale”, “The Mongoose Civique”, “The Pastelogram” and “The Utopian Turtletop”. However it was named after the son of the founder. What/Who?
A. Edsel Ford
ROUND 2 – GAME CHANGER:
1) Question on the prototype of spacesuits.
2) This is powder extracted by crushing a seed; it is now India’s largest agricultural export. The primary reason for this surge in exports is its role in the extraction of shale oil gas, by what is known as the hydraulic fracturing or fracking process?
3) Which word did Madhur Jaffrey once write “To me the word _____ is as degrading to India’s real cuisine the term ‘chop suey’ was China’s?
4) The logo symbolizes a bird in flight. The bird strokes convey free flight. The choices of colours are red and yellow. Red has been chosen for traditional association with organisation?
A. India Post
5) The _____ Room refers to an outbound call center selling questionable investments by telephone. It typically refers to a small place where salesmen work using unfair, dishonest sales tactics?
6) The city has a population of about 3 million and is home to 5,000 millionaires. Interestingly, 74% of its population uses mobile money. “The M-Pesa” scheme, which offers cash transfers by text messages, has brought a large number of its citizens into the digital economy?
7) She began her career as a sales and marketing intern at a telephone directory business founded by AT&T International. She later became the director of procurement and operations. In 1994 she became the general manager of Rainbow media, a subsidiary of International Broadcasting Corporation (which later became True Visions)?
A. Yingluck Shinawatra
8) What brand name comes from this painting?
A. Southern Comfort
ROUND 3 – X-FACTOR:
1) What technique in the automobile industry was actually introduced in USA by Ransom Eli Olds, founder of Oldsmobile?
A. Assembly Line
2) The phrase was coined in America and the earliest example is from the Atlanta Constitution, November 1901 when the phrase was first used to mean “encompassing all aspects”?
A. Para Mutual / Across the Boat
3) This person refused to be on the cover of TIME which led to a company getting featured on the cover?
A. Coca Cola – When Robert Woodruff refused
4) In the United States, Karl Hess, author and activist used this to make it harder for the IRS to seize his wages and as a form of tax resistance. Example includes the Owenite socialists, the Cincinnati time store and more recently Ithaca hours. What term?
A. Salvatore Ferragamo
6) These two excellent books “Perfectly Reasonable Deviations from the Beaten Track” and “What Do You Care What Other People Think?” are written by a person who has often been called the most original mind of his generation. Name him?
A. Richard Feynman
Questions contributed by Viraj Morabia.