Tata Crucible Corporate Edition 2014 – Chandigarh – Regional Finals Questions

Tata Crucible Corporate Edition 2014 – Chandigarh – Regional Finals Questions


    Bharat Petroleum – Kshitij Maheswari and Nagesh Mittal
    Infosys –
    Gaurav Kharbanda and Siddhath Malhotra


Wild Card Round Questions:

1) Which Finance minister 1950-51 proposed the setting up of the Planning Commission ?

A) John Mathai

2) S. Raman was the first Indian editor. Khushwant Singh took over as editor nearly a year after Raman’s formal departure. Which Magazine?

A) The Illustrated Weekly of India

3) ‘Every Little Helps’ is the tagline of which famous retail company?

A) Tesco

4) Which e-commerce company was founded in November 2010 by Peyush Bansal?

A) Lenskart


Regional Finals Questions:

1) The founder of a famous brand said this about what, ‘This is a fresh animal, shy, vivacious, jumping. First it smells you, then it escapes, then it comes back, and you feel like caressing it, playing with it.’?

A) Playboy Bunny by Hugh Hufner

2) Identify the advert of which country to promote tourism?


A) Romania

3) What bi-annual fashion event that take place is run by Fashion Design Council?

A) Lakme Fashion week

4) The right to manufacture this is held by the Khadi Development and Village Industries Commission, who allocate it to the regional groups. As of 2009, the Karnataka Khadi Gramodyoga Samyukta Sangha was the sole manufacturer of this product?

A) Indian flag

5) Connect:


A) Mumbai Dabbawalas

6) Connect:


A) Maruti

7) Which type of beer take it name from Czechoslovakia ?

A) Pilsner

8) This was founded in 1989 under the name Interactive Home Systems. One major reason for starting the company was founder’s belief that people would someday decorate their homes with a revolving display of digital artwork using digital frames. The company’s name was changed to Continuum Productions in 1994 and a year name was changed by what we know it today. Which company?

A) Corbis

9) Connect:


A) Arsenal FC

10) Despite some claims, the word originally came from the swahili language. All evidence points to its origin from a middle persian word. What word?

A) Kiosk

11) Book about?


A) Qantas Airlines

12) Le Smoking, the first Tuxedo for women was designed half a century ago by_____?

A) Yves Saint Laurent.

13) Connect.


A) Cargill

14) Connect:

Screen Shot 2014-09-24 at 8.08.46 PM

A) Sachin Tendulkar

15) Who is the finance Minister who presented the more number of times Budget in the Parliament ?

A) Moraji Desai

16) Whose daughter is this ?


A) Megan Ellison, daughter of Larry Ellison

17) Which brand launched this?


A) Pizza Hut


Questions contributed by Hitesh Kamboj.

Tata Crucible Corporate Edition 2014 – Chandigarh – Preliminary Round Questions

Tata Crucible Corporate Edition 2014 – Chandigarh – Preliminary Round Questions




    Bharat Petroleum – Kshitij Maheswari and Nagesh Mittal
    Infosys –
    Gaurav Kharbanda and Siddhath Malhotra


As per Hitesh, our contributor, the cut-off was 12.


Preliminary Round Questions:

1) This was the classic case of “ambush marketing”  promoting the availability of its services in Norway (for the Olympics in 1994 in Lillehammer) with an advertisement saying “So if you’re traveling to Norway, you’ll need a passport but you don’t need a Visa.” Identify the company.

A) American Express

2) Oskar Barnack invented the first double frame miniature camera in which there were two frames of 35 mm. Identify the company.

A) Leica Camera

3) In 1951, treaty of Paris was signed creating the european coal & steel community this let to Treaty of Rome in 1957 & the formation of what organisation ?

A) European Coal and Steel Community (ECSC).

4) Identify the phrase coined ?


A) 5 o’clock shadow

5) He joined Glendinning Associates, then James Gulliver and then worked for sports agent Mark McCormack. He joined Saatchi & Saatchi in 1975, and was group finance director from 1977 until 1984. Often referred to as “The Third Brother”. Who?

A) Martin Sorrell

6) More than 44 million people watch the parade on television each year. It was first televised locally in 1939 as an experimental broadcast. What ?

A) Thanksgiving Parade

7) This is a security bug disclosed in April 2014 in the OpenSSL cryptography library with the logo representing a part of our human body. Security company Codenomicon gave_______ both a name and a logo, contributing to public awareness of the issue. What ?

A) Heart Bleed

8) Question with a picture of  first cover page of Fortune magazine.

9)  Ph.D. in economics from Yale University in 1971 for a thesis titled ‘Employment, Output and Capital Accumulation in an Open Economy: A Disequilibrium Approach’ under the supervision of James Tobin and Joseph Stiglitz. Who?

A) Janet Yellen

10) Expand ESMA ?

A) Essential Services Maintenance Act

11) Founded by Lloyd Marshall Dorfman and bought by the Indian born B.R. Shetty. What are we talking about?

A) Travelex Group

12) “Screw It, Lets Do It’ is the autobiography of?

A) Richard Branson

13) Identify logo.


A) Vedanta

14) What word is derived from the Persian word for Wool?

A) Pashmina 

15) This private limited company belonging to Vikram Kothari Enterprises, was incorporated in the year 1992. The project was conceived with an objective to provide good quality and economically priced ball pens. Which company?

A) Rotomac pen

16) Two decade after it hived off its carbonated soft drink portfolio, Parle Agro recently announced its re-entry into 15k crore cola market in 2013. Identify the product it came up with?

A) Café Cuba

17) The company originally marketed its new product as “Diastoid”, but trademarked the name “malted milk” in 1887, during the WW-I this product was extensively used by the soldiers as nutritional drink. Which household brand has been described named after two brothers?

A) Horlicks

18) Introduced by the GSK in UK during the WW II as an essential nutritional supplement for soldiers. What?

A) Complan

19) Identify the logo.


A) La Martina


Questions contributed by Hitesh Kamboj.


Tata Crucible Campus Edition 2014 – Chandigarh – Regional Finals Questions

Tata Crucible Campus Edition 2014 – Chandigarh – Regional Finals Questions


  • WINNER :

IISER – Anurag and Abhishek Mishra


Punjab Engineering College – Abhishek Bhambhu and Gursheel Singh


Regional Finals:

Round 1:

1. Which business term comes from the the Poker  betting discs ?

A. Blue Chip Companies

2. Which company believes Aluminum is the future choice of packaging?

A. Hindalco

3. Sri Lanka is planning to fill trademark infringement against someone who is trying to put “SL” on his/her products as SL represent Sri Lanka. Who is this using their trademark ?

A. Sunny Leone

4. What promotional programe was  created in 1972 by Western Direct Marketing for United Airlines. It gave plaques and promotional materials to members. It was quickly followed later by every airline as a promotional tool ?

A. Frequent-flyer program

5) Question on Dunlop

6) Roomster, Joyster, Yeti with which brands connected with?

A. Skoda

Round 2:

1. This is  is an American sports investment company. It is the parent company of  Premier League football club ___________ ?

Liverpool Football Club

A. Liverpool Football Club.

2. Identify the company from the old logo.


A. Yamaha

3. What is being described?


A. Kaizen

4. Identify the campaign.


A. Axe

5. Identify the logo.


A. Bofors.

6. What is being described below?


A. BCG Matrix

Round 4:

1. Connect:


A. Levis

2. Connect:

Oral - B

A. Oral – B

3. Connect:



4. Connect:



A. Mirinda


Questions contributed by Hitesh Kamboj. Hitesh is is a Management Graduate who has a specialization in Banking and Finance. A Quiz enthusiast & keeps his passion for quizzing, going strong by running his own quizzing blog and Group Brand Trivia.

Tata Crucible Campus Edition 2014 – Chandigarh – Preliminary Round Questions

Tata Crucible Campus Edition 2014 – Chandigarh – Preliminary Round Questions


  • WINNER :

IISER – Anurag and Abhishek Mishra


Punjab Engineering College – Abhishek Bhambhu and Gursheel Singh

Preliminary Round:

1. With which brand would you associate the riddle ‘Half circle full circle half circle A. Half circle full circle right angle A’?

A. Coca Cola

2. Which brand gets its name from “Horch” ?

A. Audi

3. Which brand is common to Nestle and Google?

A. Kit Kat

4. Identify the management principle depicted?


A. Maslow Hierarchy

5. Who was the title sponsor for IPL-2014?

A. Pepsi

6. Which brand of drinks gets its name from something that children make using paper?

A. Paper Boat

7. The motto of which fact finding Indian organisation is- “Industry, Integrity and Impartiality”?


8. With which brand would you associate ‘Walk the talk’ campaign?


9. What  is a generic term for any tradable certificate or permit representing the right to emit one tonne of carbon dioxide or the mass of another greenhouse gas with a carbon dioxide (tCO2e) equivalent to one tonne of carbon dioxide?

A. Carbon Credit.

10. What word derives its origin from Old French for “small bag” means a small bag containing a perfumed powder or potpourri used to scent clothes and linens?

A. Sachet.

11. Identify the Ad?


A. PlayStation

12.What is Brazuco in Brazil?

A. FIFA WC-2014 Ball

13.What does BH stand for in SKBH where SK stands for Salman Khan?

A. Being Human

14. A question on campaign of a car company in India – “Grand new lingo”.

A. Hyundai, it was mentioned that the answer is a big Korean company in India.

15. What does A stand for in ASCIndia?

A. Advertising

16. It was founded in 1945 by Burt and Irvy inGlendale, California. The company is known for its slogan, with the idea that a customer could have a different flavor every day of any month.The brand has a significant presence in Chandigarh was the hint.

A. Baskin Robbins.

17. A _________ is a type of self portrait photograph, typically taken with a hand-held digital camera or Smart Phone. Fill in the blank.

A. Selfie

18. Nutralite is a brand of which company?

A. Amway

Questions contributed by Gursheel Singh.

Tata Crucible Corporate Edition 2013 – Chandigarh – External Track Questions

Tata Crucible Corporate Edition 2013 – Chandigarh – External Track Questions


Bharat Petroleum, Proctor and Gamble, Indian Oil, Mind Tree Eduvation and two teams from Infosys.



Infosys – Manu Chugh and Jaspreet Singh Kapoor


BPCL – Nagesh Kumar Mittal and Kshtij Maheshwari


Round 1:

1.  Why are the sarees from a village named Dhaniakhali in India suddenly get famous some time back?

– Mamata Banerjee wears sarees made in this village.

2.  Which ‘human brand’ born as Kiranjit Kaur Vohra is worth more than Rs. 20 Crore?

–  Sunny Leone

3. In 1900s homes in the UK had very few windows and as a result people started falling ill because of claustrophobia. At the time a law was in place which led to relatively few windows in the homes. What law?

– The amount of tax you were liable to pay was based on the number of windows in your house.

4.  What are ‘SIMple Diapers’?

– Diapers that come with a sim card. Whenever the diaper is soggy, a text message is sent to the parents saying that it’s time to change the diaper.

5.  How did the Rava Idly come get invented?

During WW2,due to the shortage of rice MTR had to switch to semolina (Rava) to make idlys and thus the  Rava Idly was invented.

6. What is the Project Track Gandhi?

–  A project to track Indian currency notes.

Round 2-Think Pictorial

1. Which bank has launched a series of ad campaigns titles ‘Portraits’?


–  Bank of America

2. Image of Lee Iococca with an enlarged image of a cheque in the background. Id the incident.


– Chrysler paying back the loan it took from the US Government.

3. Image of Michael Kullen. What did he create?

Michael Cullen

– The idea of Supermarkets.

4. Logo of a famous stock exchange in India that has not changed its name.


–  Madras Stock Exchange

5. Which company’s first product was horse radish?

– Heinz

6. Image of the company’s founder and a piano. Id the company.


– Yamaha.

Round 3- Tata

1. The Taj group has a joint venture for catering at the airports of which country. (Something to
this effect)

– Singapore(SATS)

2. Rahul Bose, Carlos Moya etc have all endorsed which brand?

– Xylus

3. Queen Elizabeth Prize for Engineering is considered the Nobel prize for engineering. Which Tata Company has won the award?

– Tata Steel

4. Great Indian achiever. Head of the Tata Adventure group.

– Bachhendri Pal

Round 4-Think Cryptic(Lateral Connect Rounds)





Verghese Kurien
– Verghese Kurien




– Huawei.
Round-5 Think Rapid

A question on screen with blanks. If you answer it 10 points. After a while some letters from the
answer are displayed. 5 points now.

1) Hublot Brand Ambassador and director of Beta Prema Pvt. Ltd.

– Bernie Ecclestone.

2)  Highest altitude gained traveling in a hot air balloon.

–  Vijaypat Singhania

3) Amazon boss who bought The Washington Post

– Jeff Bezos

Questions contributed by Mr. Gursheel Singh

Gursheel is a final year of engineering (Computer Science, Punjab Engineering College, Chandigarh) student, who has been quizzing since school days. He loves to read and watch movies.

Tata Crucible Corporate Edition 2013 – Chandigarh – Preliminary Round Questions

Tata Crucible Corporate Edition 2013 – Chandigarh – Preliminary Round Questions



Infosys – Manu Chugh and Jaspreet Singh Kapoor


BPCL – Nagesh Kumar Mittal and Kshtij Maheshwari


1. In literary circles who are known as continuators?

Authors who complete unfinished books.

2. Which ‘high energy’ company, also associated with Formula 1 has initiated a ‘kite surfing’ competition at the Mandwa Beach in Maharashtra?

–  Red Bull

3. Which global beverage giant was associated with a controversial campaign called ‘H2No-Say no to H2O’?

–  Coca Cola

4. What was started by Dr. Simon King in 1993, and now owned by ESPN?

– Cricinfo.com

5. (Visual) Advertisement campaign for a condom company. The hint was FITB ‘The changing ________ of the people’

–  Moods

6. Which personal audio company is endorsed by Lil Wayne, David Guetta, Lady Gaga among others?

–  Beats Audio

7. Which is the world’s first graduate school from Asia to receive the ISO 14001 standard in 2000. Hint: Philippines.


8. Which bollywood actress is the brand ambassador for Sony Xperia smart phones?

–  Katrina Kaif

9. Which luxury item is available in four types, Beluga, Sterlet, Ossetra and Seruvga?

 – Caviar

10. (Visual) Id the ad campaign. ‘Kalpana Chawla’s brother runs a small business in Karnal’?

– Save the girl child

11. Founded by Leonardo de Vecchio in 1961 which is the world’s largest eye wear company?

– Luxottica

12. Which name for a form of trousers is derived from the name of an Italian island ? The trousers became popular from the The Dick Van Dyke Show.

– Capri Pants

13. With which Indian personality would you associate the Purti business group?

–  Nitin Gadkari

14. Which brand was founded in 1931 as Horse Brand Ink Powders and Tablets?

–  Camlin

15. Who wrote this famous book titles Innovation and Entrepreneurship?

–  Peter Drucker

16. Which company began in an abandoned telephone operator’s room in a bombed Shirokya departmental store in 1946?

– Sony

17. Which Indian industrialist, giving his surname to a brand of fans was referred to as Birju by the Britishers?

– Khaitan

18. What cult product is manufactured by WR Case and Sons Cutlery company which is based in Bradford, Pennsylvania?

– Zippo

19. ‘Million Minds’ is a project by which German company to sensitize the citizens of India about the evils of corruption?


20. She is the managing director of which health care brand, named after a very famous expedition?


– Apollo

Questions contributed by Mr. Gursheel Singh

Gursheel is a final year of engineering (Computer Science, Punjab Engineering College, Chandigarh) student, who has been quizzing since his school days. He loves to read and watch movies.