Tata Crucible Campus Edition 2015 – Goa – Preliminary and Regional Round Questions

Tata Crucible Campus Edition 2015 – Goa – Preliminary & Regional Round Questions



  • WINNER :
    BITS Pilani Goa 
    – Bhargav and Ananth V
    Goa Institute of Management 
    – Vithal and Mudit

Preliminary & Regional Round Questions:

1. Identify the famous personality.


Answer: Thomas Bata

2. Infiniti Retail operates a chain of multi-brand electronics stores across India and an e-commerce website under the brand name X. It is a wholly-owned subsidiary of Tata Sons, the holding company of the Tata group. Name X.

Answer: Croma

3. Identify the logo.


Answer: Dhan Jan Yojana

4. Which was the first satellite channel of India?

Answer: Zee TV

5. Hamburger University is located inOak Brook, Illinois, a western suburb of Chicago. This corporate university was designed to instruct personnel employed in the various aspects of restaurant management. It was set up by which company?

Answer: McDonalds

6. Identify the online shopping portal.


Answer: Myntra

7. Identify the nation.


Answer: Zimbabwe

8. X is an Italian word for “bartender” or a person who prepares and serves espresso-based coffee drinks. How do we better know X?

Answer: Barista

9. A question on Richard Branson.

10. A question on Air Asia’s Valentine day campaign.

11. A question on Churchill Brothers who play in the I-League.


 Questions contributed by Ashish Bansal.

Tata Crucible Corporate Edition 2013 – Goa – External Track Questions

Tata Crucible Corporate Edition 2013 – Goa – External Track Questions



Savoir Faire : Harshavardhan Bhatkuly and Rajiv D Silva


Marphous Human Consulting – Ashish Nalavade and Shoib Syed

Round 1:

1. Iridium, Bionic, Kinetic, Platinum, Evolution, Karbon, Vendetta and Pulse. This is a list of what?

Puma Cricket Bats

2. What do Psephologist do?

Scientifically analyse elections

3. EPCOT is an acronym of Experimental Prototype Community of Tomorrow, a Utopian city of the future planned in Bay Lake, Florida by which company?

Disney. EPCOT is the second of four theme parks built at Walt Disney World in Bay LakeFlorida.

4. Sold their trademark and entered into 10 years of legal commitment. After 20 years have forayed back in the sector with a brand which derives name from a country. Which group?

Café Cuba-Parle Group

5. In 1890, pharmacist Lunsford Richardson took over the retail drug business of his brother-in-law Dr. Joshua of Greensboro, North Carolina. After Dr. Joshua saw an advertisement for particular Seeds, Lunsford Richardson began marketing Family Remedies. Which brand thus took birth?


6. What is Grosholtz which is a threshold revenue measuring system in UK?

Revenue from tourist footfalls in Madame Tussaud Museum (Marie Tussaud was born as Anna Maria Grosholtz)

Round 2:

1. Identify the logo:


Kering Group



Shopping, Seduction & _____________?

Mr. Selfridge 



Baba Zarda of DS Group, The couple being Mazhar Khan and Zeenat Aman in the erstwhile iconic ad.

4. Sir Rajendra Nath Mookerjee is known to have founded two important entities in India. Along with Sir Acquin Martin, he founded Martin & Co. and contributed to the success of James Erskine founded Bengal Iron works at Kulti. Later he joined G.H.Fairhurst  in founding the 1st iron ore mining co. in Burnpur which later became what?

IISCO (Indian Iron and Steel Company)

5. Driven by curiosity and ambition, he took up a job as a mill-hand. He wanted to understand the entire gamut of operations; his big break came only at the age of 31. Along with Chandulal Mahadevia and Arthur Shorrock, an Englishman who knew some British textile-machinery manufacturers in Lancashire, he took over the management of a small mill in Ahmedabad, and named it the Shorrock Mill. Of the initial equity capital of Rs 3.25 lakhs, Mr. Mafatlal picked up 30 shares of Rs 1,000 each while his father picked up another 30 shares. Along with his partners, he evolved an innovative scheme to raise the rest of the funds. In those days, business concerns were run by managing agencies. So, the enterprising partners promised investors a share in the managing agency. Which company came into existence thus?


6. [Text of question not available] Question on  Vishnu Ramakrishna and founding of: 


Round 3:

1. In 2013, this became India’s first auto brand to cross 3 million Facebook fans. (Buzzer Pressed)

Tata Nano

2. This Tata brand derives its name from the pattern of musical notes. (Buzzer Pressed)

Titan Raga

3. Which Tata company releases Quarterly Newsletter-Sun Sells?

Tata BP Solar

4. Ginger Hotel (Buzzer Pressed)

Root Corporation; Parent Company

Round 4:



Project Xanadu. It was the first hypertext project, founded in 1960 by Ted Nelson; Xanadu is the fictional estate of Charles Foster Kane, the title character of the film; Bill Gates’ house has been nicknamed “Xanadu 2.0”



Theodore Roosevelt. United States Forest Service was formed in the administration of President Theodore Roosevelt; Teddy bear named after President Theodore Roosevelt; Roosevelt’s bust on the minted dimes.






DiCaprio Foundation

Round 5:

1. Flagship Product of Cubatabaco’s Habanos owned Romeo y Julieta is named after which Prime Minister? (Buzzer Pressed)

Winston Churchill. The flagship vitola of the brand is named in his honor.

2. Astronut& Lunar Cheese Cake were the two flavors launched by Baskin & Robbins in 1969 in honor of what? (Buzzer Pressed)

The first astronauts setting foot on the moon in 1969.

3. Clinique, Beautiful,  Bronze Goddess, Youth Dew, Modern Muse, Pleasures (Buzzer Pressed)

Estée Lauder

Questions contributed by Kumar Saurabh, currently working with The Manipal Group. He is an HR enthusiast and an avid quizzer. He runs a quizzing group on FB –  inquisitivemindzz and a blog.

Tata Crucible Corporate Edition 2013 – Goa – Preliminary Round Questions

Tata Crucible Corporate Edition 2013 – Goa – Preliminary Round Questions



Savoir Faire : Harshavardhan Bhatkuly and Rajiv D Silva


Marphous Human Consulting – Ashish Nalavade and Shoib Syed


1. This clothing design and manufacturing company was founded in Barcelona, Catalonia (Spain) by brothers Isak Andic and Nahman Andic in 1984. (Clue: named after food item of mass consumption)


2. Faced with one of the toughest recessions in recent history, which co. adopted a radical new management philosophy, “Employees First, Customers Second”. Attracted the attention of HBS, Gartner and Fortune.


3. Founded in London, England, on April 15, 1919 by Eglantyne Jebb and her sister Dorothy Buxton as an effort to alleviate starvation of children in Germany and Austria-Hungary during the Allied blockade of Germany of World War I .Today it  is an internationally renowned and active NGO. (Clue: In 2012, It started Every Beat Matters campaign, aimed to end preventable child deaths.)

Save the Children

4. Name the brand ambassador for Pepsi Atom– Pepsi’s second stream cola, positioned as the ‘Josh Cola”.

Sushant Singh Rajput

5. Identify the logo.


(Clue 1: Almost all of us use this brand everyday but logo goes unnoticed. Clue 2: In kitchen and dining halls.)


6. PWC conducted its 16th Global CEO survey across seven regions and over 60 countries. If 1. Winston Churchill; 2. ………………………..; 3. Mahatma Gandhi. Who was the 2nd?

Steve Jobs

7. Which company owns Go, Govardhan and Topp-up beverage brands?

Parag Milk Foods

8. Name the Mens fairness skincare brand which started the initiative of Solar based electrification to over 125 villages across the country.

Garnier Men Power with Mumbai Indians- Project Chirag

9. The more current usage of this phrase refers to the billions of people living on less than $2 per day, as first defined in 1998 by an Indian and Stuart L. Hart. Which phrase?

Bottom of the Pyramid, defined by C.K.Prahlad and Stuart Hart but first used by Roosevelt in his April 7, 1932 radio address, The Forgotten Man.

10. Who is the author of this book?


(Clue:  Appointed Chairman of the Federal Reserve of the United States by Ronald Reagan. Remained chairman  from 1987 to 2006).

Alan Greenspan

11. On April 3, 1973, from a Manhattan street corner — 6th Ave. between 53rd and 54th — Martin Cooper placed the world’s first mobile phone call to Joel Engel to tell him that the race to perfect cellular tech was over — it had done it first. Cooper’s exact words on that call weren’t recorded the way Samuel Morse’s first telegraph message was (“what hath god wrought”) or Alexander Graham Bell’s first phone call (“Watson, come here. I want to see you”). He reportedly said something like – “I’m ringing you just to see if my call sounds good at your end.” Which company to which company?

Motorola to AT&T’s Bell Labs

12. (Exact text of question not available) Question related to New York Times – New Super Metabolic Extreme.


13. In 1963 “Al” Neuharth joined Gannett company, quitting Knight . He founded this newspaper in 1982, which is now the most widely read newspaper in the country. (Clue: Country –US )

USA Today

14. 3C’s Model was developed by Kenichi Ohmae. If the first two C’s are – The customer and the competitors, what is the third C?

3rd C- The Corporation

15. Identify the advertiser.



16. The founder signed a lease in 1759 at £45 per year for 9,000 years at St. James’s Gate, Dublin which has been the home of this brewery since then. (Clue: went on to become the largest brewery in the world.)

Guinness Brewery

17. Brand of cleaning products, introduced by Colgate-Palmolive in 1947 named after one of the Greek mythology hero.


18. Founded by Satya Prabhakar and Sangeeta Kshettry in 1998, this integration online company has the tagline- “Delightful discoveries. Everyday.”

Sulekha.com (Inspired by Dakghar, an email list of IIM Calcutta Alumni.)

19. Identify this personality.


(Clue: Tottenham Hotspurs)

Daniel  Levy- MD of ENIC Group

20. IHOP restaurants promoted the film by introducing three new menu items, a kids’ breakfast meal, and a drink all having the word “minion” in them. Sequel of the movie released on July 3, 2013. Which film?


Despicable Me 2 

Questions contributed by Kumar Saurabh, currently working with The Manipal Group. He is an HR enthusiast and an avid quizzer. He runs a quizzing group on FB –  inquisitivemindzz and a blog.