Tata Crucible Corporate Edition 2014 – Gurgaon – Regional Finals Questions

Tata Crucible Corporate Edition 2014 – Gurgaon– Finals Questions

Results:

  • WINNER:
    Genpact – Rohan Khanna and Leo Thomas

  • RUNNER UP:
    Mahindra Comviva – Jiwateshwar Singh and Saransh Verma

 

Wild Card Round Questions:

1) Famous quote by Robin Williams. Used in the movie “The Wolf of Wall St.” – _________ is God’s way of saying you are making too much money!

A) Cocaine

2) A lion’s symbol was the brand’s earliest ad campaign. Called the “King of Beverages”.

A) Dr. Peppers

Q3) In China, which automobile brand that came to Guizhou, meant a ‘precious horse’.

A) BMW

Q4) Apart from lottery, legal gambling in India is restricted to which sport?

A) Horse racing

Q5) Which pharma company has acquired 100% of Ranbaxy?

A) Sun Pharma

Q6) In some distilleries, Cat’s allowance implied buying milk for cats. What was the purpose behind this?

A) Breweries having grains to shoo away rats.

Q7) Amazon’s free shipping service with guaranteed delivery within 2 days. Annual fee for service is $75. Name?

A) Amazon Prime

Q8) The true father of this mode of transport, Louis Brenner created in 1909 having a test section using gyroscope. It happened in Kent. What?

A) Monorail

 

Regional Finals Questions:

ROUND-1:

Q1) Star tennis player from the University of Wisconsin, won the US Father and Son doubles tennis titles along with his son during 1946 to 1948. He contributed 3,000,000 for a tennis stadium. The person is known for the science of marketing.

A) AC Nielsen

Q2) Connect:

Bulova

A) Tuning Fork

Q3) Founded as Nicola & Cia Ltda, headquartered in the  southern Brazilian city of Caxias do Sul, state of Rio Grande do Sul. The name sounds like that of a Venetian explorer.

A) Marco Polo

Q4) Connect:

Wilson

A) Roger Federer

Q5) This brand became part of an Indian company in 2006. Associated with a famous sporting event since 1987. In 2012, the company produced 99,000 of these items.

A) Christy towels (acquired by Welspun)

Q6) According to some sources, what did critics do to the Livestrong bands of Lance Armstrong, after the accusations of doping and cheating emerged?

A) Removed the ‘e’ to make it “Liestrong”

ROUND-2:

Q1) American invention installed in Harrods, 1898. Viewed with apprehension by shoppers. An attendant was employed. He would provide brandy & smelling salts to overcome any adverse effects from the experience.

A) Elevator

Q2)Connect: PV Narasimha Rao; Manmohan Singh; Gulzarilal Nanda

PMs

A) Planning Commission (Deputy Chairman who became PM)

Q3) Deccan Motor Agency, Mumbai. Established by Dr. BD _________________.

A) Garware

Q4)Connect: Picasa video ad; ARS insignia; portrait of Petrus Manach

Picasso

A)Pablo Picasso

Q5) Tagline: ‘The best part of waking up to __________ in your Cup’. Earlier Part of P&G.

A)Folger’s

Q6) Major consumer markets: Germany (22%), US (15%), France (10%). Auctioned in Aalsmeer, Netherlands. Largest exports come from Kenya. Spike in sales seen during February.

A) Roses

Q7) What is special about this?

Lifestyle Magazine

A) Lifestyle magazine for blind [In braille]

Q8) Company founded in 1907 by Toshiyo Iwasaki, 2nd son of the 2nd president of Mitsubishi.

A) Asahi Glass

Q9)Connect: NID; Rajeev Gandhi; Rahul Gandhi; Konark Temple video featurette

Indian Airlines

A)Indian Airlines

ROUND 3:

Q1) Identify this famous co-founder and chairman of a corporation.

Dan Wieden

A)Dan Wieden (Wieden and Kennedy)

Q2) James Jannard founded this company.

A) Oakley

Q3) Jagdish Bhagwati and Bent Hansen- first founded this theory of __________, an activity which can be considered an import substituting economic activity in some ways. Main consideration- Welfare implications. Coming from belief, that private sector is more efficient than public sector. Considered a way of indirectly diverting resources from the government to private sector.

A) Smuggling

Q4) Identify the concept which was also was the basic premise of this movie.

1

A) Delivery of products in 30 or less minutes. Especially in reference to pizzas.

Q5) YOYO economics coined by Jared Bernstein in 2006.  Term refers to economic policies in which a government shifts responsibility for economic challenges on to individuals. What does it stand for?

A) You’re On Your Own

Q6) Book about?

Beechams

A) Beecham

Q7) Connect: Gazette of India; Amartya Sen; Logo of Indian Mint; Video of JRD Tata

Bharat Ratna

A) Bharat Ratna

Q8) Company established in Bergen in 1838. In 1850s, it moved to Stockholm. In 1981 it was merged into Volvo, was sold to Procordia and is since 1995 a part of the Norwegian Orkla. Which seafood company?

A) Abba

Questions contributed by Mr. Subhodeep Jash. Subhodeep is a lawyer, working in the field of public policy and research.

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Tata Crucible Corporate Edition 2014 – Gurgaon– Preliminary Round Questions

Tata Crucible Corporate Edition 2014 – Gurgaon– Preliminary Round Questions

Results:

  • WINNER:
    Genpact – Rohan Khanna and Leo Thomas

  • RUNNER UP:
    Mahindra Comviva – Jiwateshwar Singh and Saransh Verma

 

Preliminary Round Questions:

Q1) Charles Revson of Revlon found inspiration into the idea of segmentation of markets through the practices of an automobile giant. Which enterprise?

A) General Motors

Q2) FITB: Hutber’s law states that _____________ means deterioration.   Continuous _____ means.

A) Improvement.

Q3) Patricia Campbell, grand daughter of a newspaper magnate?

A)William Randolph Hearst

Q4) Doodle commemorating?

Harper Lee

A) Grace Hopper

Q5) Thinker: “Under capitalism, Man exploits man’. Who?

A) J. K. Galbraith

Q6) Tennis player- Richest player of the 1970s. Who?

A) Billie Jean King

Q7) Term coined by the firm, Mark Monitor referring to the practice of damage caused to a brand’s reputation for hostile or malicious reasons.

A) Brandjacking

Q8) FITB: “___________________: How Gujaratis Do Business” by Shobha Bondre.

A) Dhandha

Q9) Supermodel known as “The Face”- Endorsed Revlon in 1989 and was also the face of Pepsi in 1991.

A) Cindy Crawford

Q10) Like technocrats, what are IMF officials who specialize in high level lending to developing nations called?

A) Debtnocrats

Q11) Nickname for Pakistani film industry- coined in 1989- by now defunct magazine ‘Glamour’, published from Karachi by gossip columnist, Saleem Nasir?

A) Lollywood

Q12) Identify the logo.

MOchi

 A) Mochi

Q13) Victoria’s Secret, TNA Aritzia, GAIAM, TH3, Hard Tail, Lucy Activewear, Vertical Athletics, Lululemon Athletica, Tuff Athetics- are producing brands of _____________ pants.

A) Yoga pants

Q14) Word derived from 14th century word denoting “to drink in excess”?

A) Booze

Q15) Processor giant launched – mobile platform- codenamed – Kaveri. Kaveri processors: hetero architecture allows CPU to access computer’s entire memory space (upto 32 Gb). Made by whom?

A) AMD

Q16) Identify from the logo.  (Hint—Irish Whisky)

Baileys

A) Baileys

Q17) A very creative and successful Twitter campaign with hashtag was deployed by this company in UK. The #letsdolunch promised to decrease the price of a particular pizza by a pence. After 85K tweets, price dropped to 7.74 pounds. The company offered the price from 11 am to 3 pm that day. Which company?

A) Dominos

Q18) The Youth for India fellowship program is for outstanding professionals and graduates who are passionate about touching lives and leading the society to a change for a better India. Which bank is behind this initiative?

A) State Bank of India

Q19) Bollywood superstar picked up 1.1 lakh shares of brokerage house Stampede Capital for an estimated Rs. 1.21 crores. Who?

A) Amitabh Bachchan

Q20) Identify the statue in France who is the creator of a great electric company.

Schneider

A) Schneider

Questions contributed by Mr. Subhodeep Jash. Subhodeep is a lawyer, working in the field of public policy and research.

Tata Crucible Corporate Edition 2013 – Gurgaon – External Track Questions

Tata Crucible Corporate Edition 2013 – Gurgaon – External Track Questions

The second edition of the Gurgaon Crucible saw a modest turnout but there were no let-ups in the quality of quizzing though. In the end, the usual suspects Genpact (with the old warhorse Rohan and the campus winner from earlier this year, Leo Thomas) defended their title with ease. The emergence of some fresh faces in the stage does augur well for the possible next editions of the quiz in this region.

Results:

  • WINNER:

Genpact (Rohan Khanna & Leo Thomas)

  • RUNNER UP:

Reckitt Benckiser (Mohit & Rajeev)

Other Finalists- DY Works, Bacardi, 2 teams from Reckitt Benckiser, Google.

FINALS:

Round 1:

1)     What in the world of automobiles is called ‘Cross Badging’?

– A strategy used globally in the auto sector by group companies sharing the same car or platform with minor engineering changes.

2)     He has reinvented himself as dealmaker, a globetrotting advisor and a philantrophist with WindRush ventures. The company raked in an income of 16 million pounds. Who?

– Tony Blair

3)     Which Indian conglomerate has the largest market in chairs and desks in Afghanistan. It thought of selling its bicycles in India during 1930s. But World War II broke out and a ship carrying manufacturing equipment of bicycles sunk and thus they backed out of the Bicycles selling segment.

– Godrej

4)     Its called Mordida in Spain ; Winepot (FRA); Butterbread in Scandinavian countries. Its estimated value is 1 trillion $ worldwide. How do we know it in India

– Bribe (derived from Briba)

5)     Caxi Rola- instrument based on caxixi. Also known as IDIOPhone. This is banned in Brazil. What’s this product?

– Vuvuzela

6)     This place has the following sequence of prefixes- Fosters: AMP: Brit Insurance:KIA  in terms of bidding rights.

– Oval Cricket Ground

Round 2:

1)     Identify –

1

– Viren Shah, Ex Governor of West Bengal, CMD of Mukund

2)   This entrance can be found where?

2

– LEGO VAULT (Museum)

3)      Explain:

3

– McDonalds drive through in Australia. Macca’s is slang for McDonalds over there. And, to differentiate from another local brand with a McDonalds sounding name, they started using Macca’s.

4)     Significance of the book?

4

– Construction of Panama Canal and its transformation to business in the region.

5)        Who?

5

– Shripal Morakhia (Sharekhan)

6) Explain:

6

– Ajax (Water Closet- Flushing system used in toilets)

Round 3: 

1)     Tata company- authorized distributor of Piaggio’s “Aero” aircraft – P180 Avanthi in Nepal, Bhutan, Maldives, Mauritius, etc.?

– Taj Air

2)     One of the fastest growing cement brands- Tata Shuddh. Which company makes it?

– Tata Chemicals

3)     Which brand invited Facebook fans to come up with an alternative to the end of world prophecized by the mayan prediction?

– Fastrack

4)     Erstwhile Tata partner- Was a partner of Manchester United at one time.

– AIG

Round 4: 

1.

Screen Shot 2013-09-16 at 9.11.19 PM

– Amar Chitra Katha

2.

Screen Shot 2013-09-16 at 9.20.11 PM

– Marilyn Monroe (Hugh Hefner; 6126- Monroe birth date; Kidman tribute to Monroe)

3.

Screen Shot 2013-09-16 at 9.33.14 PM

– Doonesbury (Garry Trudeau is the creator, Buffet and Trump appear on Doonesbury, Doonesbury won a Pulitzer)

4.

Screen Shot 2013-09-16 at 10.02.22 PM

– Bird & Co. (Eastern Investments Ltd is a government undertaking; Bisra Stone Lime Company Limited is a part of Bird & Co.; Amitabh Bachchan had his first job at Bird)

Round 5:

1)     First plant at Sankar Nagar. (Buzzer pressed)

India Cements

2)     Indian organization- 1st TV ad in 157 years was aired during opening day of CWG 2010.

Indian Railways

3)     Company publishes the global innovation barometer which examines state of business innovation in a volatile global economy.

General Electric

– Questions reviewed by Subhodeep Jash.

Subhodeep is currently working as a Consultant (Regulatory Affairs) with Dua Consulting. He is an avid (quizzer + movie buff + ManUtd fan ).  He won the Tata Crucible Campus Edition from Pune in 2008 as well as the ‘ET in Campus’ Business Quiz from Pune in 2008 & 2010.

Tata Crucible Corporate Edition 2013 – Gurgaon – Preliminary Round Questions

Tata Crucible Corporate Edition 2013 – Gurgaon – Preliminary Round Questions

The second edition of the Gurgaon Crucible saw a modest turnout but there were no let-ups in the quality of quizzing though. In the end, the usual suspects Genpact (with the old warhorse Rohan and the campus winner from earlier this year, Leo Thomas) defended their title with ease. The emergence of some fresh faces in the stage does augur well for the possible next editions of the quiz in this region.

Results:

  • WINNER:

Genpact (Rohan Khanna & Leo Thomas)

  • RUNNER UP:

Reckitt Benckiser (Mohit & Rajeev)

Other Finalists- DY Works, Bacardi, 2 teams from Reckitt Benckiser, Google. 

PRELIMINARY ROUND:

1)     Which economist was Chidambaram quoting in his 2013 Budget statement when he said- ‘There is compelling moral case for equality, but it is also necessary if there is to be sustained growth’?

– Joseph Stiglitz

2)     This idea originated from the School of Salamanca in the 16th century. Developed in its modern form by Gustav Cassel in 1918?

– Purchasing Power Parity

3)     After Christian Dior’s untimely death in 1957, who succeeded him as head designer of Christian Dior?

– Yves Saint Laurent (YSL)

4)     Which cosmetics billionaire, notorious for the Lipstick Index, has given the New York Metropolitan Museum of Art, his entire collection of Cubist art worth $1 billion in April 2013?

– Leonard Lauder

5)     Which European car brand has advertised with the following print campaign (issued in public interest not to text while driving)?

1

– FIAT

6)     This Gurgaon based cola giant has announced a one year strategic partnership with the Asian Football Development Project with the theme “Live for Now”?

– Pepsi

7)     Iconic brand with the memorable slogan- “The road starts here, it never ends”.

– Harley Davidson

8)     Which internet company was co-founded by Fabrice Girinda and Alex Oxenford in 2006?

– OLX

9)     In the TAPI pipeline, if A stands for Afghanistan, P for Pakistan, I for India, then what does T stand for?

– Turkmenistan

10)  Print Ad campaign for (Hint: coming to India soon) –

2

– IKEA

11)  Which carmaker roped in Jeev Milkha Singh as a brand ambassador in India?

– Volvo

12)  Which former Miss Universe has launched a Bollywood production house called Bheegi Basanti Entertanment?

– Lara Dutta

13)  Which company has a restorative water drink called B’Lue with the tagline “At Your Best Hamesha”?

– Danone

14)  Which diamond brand from the stable of Gitanjali is being endorsed by Sanjay Dutt and Manyaata?

– Sangini

15)

3

Co-Authored by Karl Marx and ______ ________?

– Frederick Engels

16)  Which FMCG decided to exit the branded rice segment with ‘Arise’?

– Marico (Saffola Arise)

17)  Which English football club owned by the Fenway Sports Group & has the anthem ‘You’ll Never Walk Alone’?

– Liverpool F.C

18)  This company founded in 1994 spurred by what its founder called ‘regret minimization framework’?

– Amazon

19)  This new term is used to describe office organizational system wherein multiple workers are using a single physical workstation or surface during different time periods?

– Hotdesking

20)  Identify the personality-

4

– Rajiv Takru

21)  This country’s intelligence agency advertised on the social media with the following- “If you possess daring wits and finesse, you can make an impact and perform a personal and national service”.

– Israel

22)  GZ-19, GZ-20, GZ-22. Whose airships are these?

– Goodyear (Blimps)

23)  This ‘sexy bread’ maker – 1st in india – packed bread in hygienic and convenient poly-wrapping. Who?

– Harvest Gold

24)  Rana Kapoor: Yes Bank; Radha Kapoor: X?   [Hint: Live Clean]

– Pressto (Dry cleaning service)

25)  ID the newsmaker:

5

Rohan Murthy

– Questions reviewed by Subhodeep Jash.

Subhodeep is currently working as a Consultant (Regulatory Affairs) with Dua Consulting. He is an avid (quizzer + movie buff + ManUtd fan ).  He won the Tata Crucible Campus Edition from Pune in 2008 as well as the ‘ET in Campus’ Business Quiz from Pune in 2008 & 2010.