Tata Crucible Corporate Edition 2013 – Jamshedpur – External Track Questions

Tata Crucible Corporate Edition 2013 – Jamshedpur – External Track Questions

The Quiz finished on a high, literally with the winning Tata Steel Team actually breaking their table even after Pickbrain’s warnings! Being the last city of the crucible circuit this year, it probably didn’t matter. Tata Steel was closely followed by a married couple from Tata Motors. The guest of honor was Mr. T.V Narendran, the next MD of Tata Steel. A lot of school kids also had their moment of glory as they answered questions “passed” by the corporate participants.



Tata Steel – E G Khan and Sourav Das


Tata Motors – Ms. Loveleen Mishra and Bismoy Ranjan Pati

Round 1:

1. Charles Russell Coined this term. He said “ Its a process whereby businesses and organisations outgrow their radius. Which term?


2. The Treaty of Amsterdam is famous in the world of banking and finance. Why ?

The birth of European Central Bank

3.  Andre Laguerre, a French sports journalist, in order to gain viewership during the months of winter, started this. What?

Sports Illustrated Swim Suit Edition

4. Who defines a mission statement as “a long awkward sentence that demonstrates management’s inability to think clearly”?


5. Penguin in the 90s started a collection called the Best Bond Collection. What was it?

Ruskin Bond Collection

6.The London Fox was called so for a reason. Why?

Future Option eXchange

Round 2:

1. Identify.


Imperial Bank of India

2. Identify.



3. Identify.


Cable and Wireless 

4. Identify.


Marks and Spencer

5. Identify.



6. Who is this owned by?

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The Times Group

Round 3:

1. WIth which Tata Joint Venture would you associate Gaurav Garg?

Tata AIG

2. (Text of question not available) Question on Tata coffee and pepper

3. (Text of question not available) Question on FC Kohli

4.This Tata Company is one of the most premium leather producing brands. Which one?

Tata International

Round 4:

1. This American entity has a lighthouse as its logo. (Buzzer pressed)


2. He was 1st visionary Indian ruler who made free primary education compulsory. Who?

Sayaji Rao

3. Which famous lady endorses Arisia Diamonds?

Maharani Gayatri Devi

4. Ralph Nader coined the phrase. (Buzzer pressed)


Round 5:

1. Connect:

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Verghese Kurien

2. Connect:

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3. Connect:

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4. Connect:

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Rajesh Khanna

Round 6:

Look Beyond

1. Javed Akhtar is on the board of directors of this. (Buzzer pressed)

Jet Airways

2.  Founded in 1891, originally selling products such as soap and baking powder. (Buzzer pressed)


3.Formula: W= (Rv + Cm) / (v +m)

IMDB ratings formula

Questions reviewed by Anirban Kundu. Anirban is in standard 12 at Loyola School, Jamshedpur. A popular name in the indian quizzing circuit, he has appeared on national television a couple of times. (NDTV Croma Tech Grandmasters, History TV18 Young Pioneers). With an enthusiastic personality, he aspires to be an entrepreneur. This year he is even going to represent his city in the  South Asian Finals of the Horlicks Wizkid.

Tata Crucible Corporate Edition 2013 – Delhi – External Track Questions

Tata Crucible Corporate Edition 2013 – Delhi – External Track Questions

Results (External Track):


Oracle (Mitesh & Yaggy)


NTPC (Amit & K. M. Prashanth)

Round 1:

1. This company – founded in 1989 as Interactive Home System- changed to Continuum Production in 1994. Later, phrase as Latin for ‘wicker basket’. Company’s emerging view as a storehouse of view. The big boss at the company is Gary Shenk. Which company?


2. These commonly measured in lignes. Standard sizes- 16 & 32. For 16 lignes format, 10.16 mm. For 32 lignes format, 20.32 mm. What is commonly measured?


3. Traditional participants- small union flags on desk to pause proceedings. Process culminates with the line- ‘There are no flags. We are fixed.’ What?

Fixing of Gold Prices

4. Conrad Hilton-asked about specialization of hotel business, said there are three important things. What are these?

Location, Location, Location.

5. Mandom Corp- manufactures cosmetics and toiletries. Went to the IPAB in Chennai to remove Fem’s trademark contending Mandom has been using it since 1978. The name is also a famous fictional character of the 1920s. What?


6. Around 1917, Daniel Moore – developed this for GE at the Smithsonian  Institute. This was a footnote in this innovation which works on the principle of coronal discharge.

Neon Signs

Round 2:

1)     What famous product comes from this?



2) What comes out from this?

3 2


3) Who was represented in this advertisement?


Rabindranath Tagore

4)       World’s leading manufacturers of?


Christmas Trees

5)        Identify brand.


Jeep (Eugene the Jeep from Popeye) 

6)        Identify person.


Ritu Beri

Round 3:

1. In 1917, architect- Govt. Of Bombay- President of institute of Architects- assigned with the work at Bombay House, IISc as well as consulted in various other projects. Who?

George Wittet

2. 1933-1937: Person was director at IISc. One of the finest directors – known for his contribution to physics. Who?

CV Raman

3. The origins of company- Pollibetta Coffee Estates and Coorg Corp came together

Tata Coffee

4. This head of State- ‘If I were to stay, only one location’. 1st officially declared head of state to stay here post 2008?

Barack Obama

Round 4:

1)     Connect:

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2)     Connect:

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Johnson & Johnson

3)     Connect:

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Scott Adams

4)    Connect:

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Round 5:

1)     This tycoon was the host of Apprentice Asia for the 2011/2012 season. Who?

Tony Fernandes

2)     Alfred W. Jones coined this term in 1949. What?

Hedge Fund

3)     Pearl River is the world’s largest producer of?



– Questions contributed by Subhodeep Jash.

Tata Crucible Corporate Edition 2013 – Mumbai – External Track Questions

Tata Crucible Corporate Edition 2013 – Mumbai – External Track Questions

Results (External Track):


Viacom 18 – Siddharth and Pradeep Prabhu


ING Vysya – Birma Ram and Samrat Mukherjee


Round 1:

Q.1 Playtex is a company known in the 50’s and 60’s for fine garment manufacturing especially Bras and Undergarments. It was called upon in the late 1960’s to create something which required minute detail. What?

Ans:  Space-Suits for Apollo Mission

Q.2 This product was launched by Matt O’Connor in 2011 as a healthy alternative for children for a practice that has remained same for years. What did he create and whom was it named after?

Ans: Breast Milk named after Lady Gaga

Q.3 Student Zing Jia came up with the idea for this. It is something which we never experience and Zing Jia believed that all should experience this. It is currently a rage in South-East Asia, What?

Ans: Experience Death. They give you a potion which  knocks you out for a few hours and then arrange a funeral for you where you can call all your friends and relatives.

Q.4 Exchange National Bank of Chicago asked for Bullet-proof Glasses in 1946. Why?

Ans: World’s first drive-through Bank

Q.5 What is a Masstige product?

Ans: High-end prestige product now available for masses.

Q,6 Coca-Cola Executive Roberto Gouizeta redefined Coca-Cola’s method of calculating market share. What metric did he coin?

Ans: Share of Stomach.

Round 2:

Q.1 Who created this villain ?


Ans. Hamburglar- McDonald’s

Q.2 What are these dolls and who is in the news or creating it?

Daisy Dolls

Ans. Daisy Dolls – Marie Quant

Q.3 Identify the enterprise named after her?

Melinda Thomas

Ans. Wendy’s,  Melinda Thomas

Q.4 Sketch of Mr. WiZer: Name the brand that created this.

Mr. Wizer

Ans. Wagon R

Q.5 This is the bus which is used by presidents of the United States. What is the name?

Ground Force One

Ans. Ground Force One

Q.6 Comic Strip: text was as follows:


Ans: Pepsi; First product placement in Comics

Round 3:

Q.1 Ratan Tata was excited to take up rugby, enthralled by a childrens classic of 1857. Which book?


Tom Brown’s Schooldays

Illinois and Rugby Player

Tom Sawyer and Rugby

Ans: Tom Brown’s Schooldays

Q.2 Inara is an Arabic word for shine and illumination. (Buzzer pressed)

Ans: Line by Tanishq

Q.3 Whose ancestral home called Kennelworth first housed TIFR?

Ans: Homi Bhabha

Q.4 Sir Dorabji Tata invited Sydney and Webb to India in 1915, they were co-founders of. (Buzzer pressed)

Ans: London School of Economics

Round 4: Think Cryptic


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Aptech; Warren Buffet; clip of English Vinglish; George Soros; answer being Rakesh Jhunjhunwala.


Rakesh Jhunjunwala

Sam Pitroda; Japan flag; Blue Bird; Barcelona; answer being Twitter.



Atom, Kering logo, 9 and Velcro logo; answer being Adam Gilchrist.


Michael Proter

Rahul Gandhi speech; Diamond Model; Logo; answer being Michael Porter.


Round 5:

Q.1 In 1992, a school in village of Bali, Rajasthan was  founded by John and William.


Q.2 Property with taglines such as – ‘Speed of Magic”, “Madi in Mara”, “G-force” ?

Ferrari World

Q.3 Phrase or term 1696-1715; Maryland law – ‘A Mark on the back side thereof sealed with his Excellency’s with _____ _______”

Red Tape

Tie-breaks for 2nd place:

Q.1 Steganography is a form used for large money deals in the past. What?

Marking with invisible ink

Q.2 This word actually comes from wines meaning dry. A deodorant brand has same name. What?


Q.3 First US Consumer product sold in the USSR. What?



Questions contributed by Mr. Francis Rodrigues.

Tata Crucible Corporate Edition 2013 – Goa – External Track Questions

Tata Crucible Corporate Edition 2013 – Goa – External Track Questions



Savoir Faire : Harshavardhan Bhatkuly and Rajiv D Silva


Marphous Human Consulting – Ashish Nalavade and Shoib Syed

Round 1:

1. Iridium, Bionic, Kinetic, Platinum, Evolution, Karbon, Vendetta and Pulse. This is a list of what?

Puma Cricket Bats

2. What do Psephologist do?

Scientifically analyse elections

3. EPCOT is an acronym of Experimental Prototype Community of Tomorrow, a Utopian city of the future planned in Bay Lake, Florida by which company?

Disney. EPCOT is the second of four theme parks built at Walt Disney World in Bay LakeFlorida.

4. Sold their trademark and entered into 10 years of legal commitment. After 20 years have forayed back in the sector with a brand which derives name from a country. Which group?

Café Cuba-Parle Group

5. In 1890, pharmacist Lunsford Richardson took over the retail drug business of his brother-in-law Dr. Joshua of Greensboro, North Carolina. After Dr. Joshua saw an advertisement for particular Seeds, Lunsford Richardson began marketing Family Remedies. Which brand thus took birth?


6. What is Grosholtz which is a threshold revenue measuring system in UK?

Revenue from tourist footfalls in Madame Tussaud Museum (Marie Tussaud was born as Anna Maria Grosholtz)

Round 2:

1. Identify the logo:


Kering Group



Shopping, Seduction & _____________?

Mr. Selfridge 



Baba Zarda of DS Group, The couple being Mazhar Khan and Zeenat Aman in the erstwhile iconic ad.

4. Sir Rajendra Nath Mookerjee is known to have founded two important entities in India. Along with Sir Acquin Martin, he founded Martin & Co. and contributed to the success of James Erskine founded Bengal Iron works at Kulti. Later he joined G.H.Fairhurst  in founding the 1st iron ore mining co. in Burnpur which later became what?

IISCO (Indian Iron and Steel Company)

5. Driven by curiosity and ambition, he took up a job as a mill-hand. He wanted to understand the entire gamut of operations; his big break came only at the age of 31. Along with Chandulal Mahadevia and Arthur Shorrock, an Englishman who knew some British textile-machinery manufacturers in Lancashire, he took over the management of a small mill in Ahmedabad, and named it the Shorrock Mill. Of the initial equity capital of Rs 3.25 lakhs, Mr. Mafatlal picked up 30 shares of Rs 1,000 each while his father picked up another 30 shares. Along with his partners, he evolved an innovative scheme to raise the rest of the funds. In those days, business concerns were run by managing agencies. So, the enterprising partners promised investors a share in the managing agency. Which company came into existence thus?


6. [Text of question not available] Question on  Vishnu Ramakrishna and founding of: 


Round 3:

1. In 2013, this became India’s first auto brand to cross 3 million Facebook fans. (Buzzer Pressed)

Tata Nano

2. This Tata brand derives its name from the pattern of musical notes. (Buzzer Pressed)

Titan Raga

3. Which Tata company releases Quarterly Newsletter-Sun Sells?

Tata BP Solar

4. Ginger Hotel (Buzzer Pressed)

Root Corporation; Parent Company

Round 4:



Project Xanadu. It was the first hypertext project, founded in 1960 by Ted Nelson; Xanadu is the fictional estate of Charles Foster Kane, the title character of the film; Bill Gates’ house has been nicknamed “Xanadu 2.0”



Theodore Roosevelt. United States Forest Service was formed in the administration of President Theodore Roosevelt; Teddy bear named after President Theodore Roosevelt; Roosevelt’s bust on the minted dimes.






DiCaprio Foundation

Round 5:

1. Flagship Product of Cubatabaco’s Habanos owned Romeo y Julieta is named after which Prime Minister? (Buzzer Pressed)

Winston Churchill. The flagship vitola of the brand is named in his honor.

2. Astronut& Lunar Cheese Cake were the two flavors launched by Baskin & Robbins in 1969 in honor of what? (Buzzer Pressed)

The first astronauts setting foot on the moon in 1969.

3. Clinique, Beautiful,  Bronze Goddess, Youth Dew, Modern Muse, Pleasures (Buzzer Pressed)

Estée Lauder

Questions contributed by Kumar Saurabh, currently working with The Manipal Group. He is an HR enthusiast and an avid quizzer. He runs a quizzing group on FB –  inquisitivemindzz and a blog.

Tata Crucible Corporate Edition 2013 – Ranchi – External Track Questions

Tata Crucible Corporate Edition 2013 – Ranchi – External Track Questions



RSP Sail – SS Panda and Sampad Mishra


Vodafone Spacetel – Vikas Dugar and Manoj Rajan Satapathy


Round 1:  


7 8

The Indian Mint recently came out with these coins commemorating 60 years of some thing. What?

Ans: Alipore Mint

2. Which popular tourist destination promotes itself as “What Happens Here Stays Here”?

Ans: Las Vegas.

3. The first nation to create this was Great Britain. The largest in terms of money is in Japan.The most number of branches is in India. What are we talking about?

Ans: Post Office Banks

4. “Riba” in Islam; What is the significance in the world of Business?

Ans: The word “Riba” means interest. In Islam, interest per se is not permitted. Instead, the customers are made Stake holders and are given dividends in place of interest.

5. Introduced in 1948 first as Ruda, what is the present name of this company?

Ans: Puma

6.What is Project Gutenberg?

Ans: Digitization of all books in US.

Round 2:

1. Which century old company’s logo?


Ans: Gokak Textile

2. Logo of which company, whose products are widely used?


Ans: Sandoz

3. This gave rise to which two letter word in 1957?


Ans: Naya Paisa

4.Identify this self-made Indian entrepreneur.


Ans: Laxman Rao Kirloskar

5. Which personality?


Ans: Marc Andreessen; Netscape.

Round 3:

1. InCircle is a customer loyalty programme of which company?

Ans: Titan Company Ltd.

2. Star India and Tata Group jointly promoted which entity?

Ans: Tata Sky

3. The Tatas are involving thousands of school children in India through what?

Ans: “Building India” School Essay Contest

4. In TPDDL, what is the full form of DD?

Ans: Delhi Distribution (Ltd.)

Round 4:


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– Tom Peters


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– Duracell Batteries


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– Biocon


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– Madura Garments

Round 5:

1. (Text of question not available) Question on www.youtube.com.

2. (Text of question not available) Question on www.sulekha.com

3. Subsonic, Xenzia, EX and EX2 are types of what?

Snake Mobile Game

4 ‘Unwrap Gold’ was a campaign where consumers had the chance to win one of hundreds of London 2012 tickets in the packages if they found an exclusive golden voucher inside . Whose campaign?

Cadbury Chocolates

– Questions contributed by S.S. Panda and Sampad Mishra. They also happen to be the winners of this leg of Crucible. Many congratulations to them!

Tata Crucible Corporate Edition 2013 – Guwahati – External Track Questions

Tata Crucible Corporate Edition 2013 – Guwahati – External Track Questions



Pioneers and Partners – Syed Burhanur Rahman and Shah Syed Rahman


NTPC – Sujit Varkey and P Sengupta


Round 1:

1.  This kind of tax existed in the 18th and 19th century and was introduced in 1696 under William III because of the fact that people have more number of ventilation in their house and thus tax was levied. What?

Answer- Window Tax

2.  Which English word was derived from the adjective ‘to form or gather into a mass or whole’?

Answer- Conglomerate

3. In the early 1900’s , exactly in 1907 ________ was created in Gujarat by the Gandhi family. Two years ago this was in news for a character Ranchod Gandhi and they used have specialization in fountain company. Fill in the blank.

Answer- Vadilal Ice Creams

4. According to the trademark, it is defined as a means of scratch or group around to find, collect and put together. What?

Answer- Scrabble

5. Famous car launched by this gigantic corporation means ‘sport of the kings’ that shared it’s name with a famous confectionary brand. What?

Answer- Polo

6. Nenen Kona was the first officially allowed commercial item from US to USSR. What?

Answer- Pepsi Cola

Round 2:

1. Which company uses this image on their logo?


Answer- Texas Instruments

2. Identify her who recently started a retail hospitality venture.


Answer- Shruti Shibulal daughter of S. D Shibulal of Infosys . She runs Tamara Real Estate Holdings.

3. Identify this Indian ad guru.


Answer- Sam Balsara

4. Name the Indian.


Answer- Satyajit Ray

5. Which company in news with respect to India?


Answer- POSCO Steel; the region is Pohang in South Korea

Round 3:

1. If F.C Kohli was the first to be chosen by JRD Tata, who was the second?

Answer – Nani Palkhivala; 2nd CEO of TCS

2. Which Tata company funded lifeline Express ?

Answer- Voltas

3. Which Tata Brand gets it’s name from “an interstellar cloud of dust, hydrogen, helium  and other ionized gases”?

Answer- Nebula from Titan

4. Which Tata company launched ‘Ecoplus ‘ which is Acrylic Distemper  water based, interior finish?

Answer- Tata Pigments

Round 4:


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Answer- Euro Currency


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Answer- The Hindu


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Answer- Apple


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Answer- Seagate

Round 5:

1.  Little People, Laugh & Learn, Loving Family. These are brands of which MNC?

Answer- Fisher Price

2. Grit, Guts and Gumption: Driving change in a state-owned giant is a book written by Rajesh Chakrabarti. Which Indian Bank?

Answer- State Bank of India

3.  ‘The Power of an Idea’ by Paul Chutkow is described as the story of which untold company formed in America?

Answer- Visa


– Questions contributed by Kapinjal  Chowdhury. Kapinjal  graduated this year from Assam Engineering College, Guwahati and presently stays at Hyderabad. He is an avid quizzer and along with his twin brother Kamanasish won several quizzes across the state and the country. He is the founder of Assam Quiz Association and writes a quiz blog namely aecqfactor.com which is the first quiz-blog from North-East India!

Tata Crucible Corporate Edition 2013 – Lucknow – Preliminary Round Questions

Tata Crucible Corporate Edition 2013 – Lucknow – Preliminary Round Questions

Results (Tata Track):


TCS – Debabratta Mallick and AK Kumar


Tata Motors – Jasmeet Singh and Abhishek Dhaka

Results (Non Tata Track):


Travel Khana.com – Shivdas and Siddharth


ITC – Dhruba Jyoti Chatterjee and Aman Oberoi



Q1. Who is behind the initiative “10000 Startups” in India?


Q2. Which Bollywood actor started his career in a Military Censor office with a salary of Rs. 165?

Dev Anand

Q3. In 1744, the first mail order guarantee was started by whom in the USA?

Benjamin Franklin

Q4. What is the term for “one buyer and many sellers”?


Q5. Advertisement for whom with the tagline “Ride Your Way”?



Q6. Who has started “Project Sentum” in India to expand their market?


Q7. He is an ex-Chief Justice of Punjab, who is currently investigating the Walmart lobbying case. Who?

Mukul Mudgal

Q8. Which is the only bank that has latin as their language in their ATM machines?

Vatican Bank

Q9. What was started by Pestonjee Eduljee in Anand, Gujarat?


Q10. Advertisement with the line “Fusion of Rum & Coconut”. Which brand?



Q11. Which brand of comics was started by Deepak Chopra ?

Virgin Comics LLC

Q12. Who is been appointed as the “Pleasure Ambassador”  for HUL’s Magnum icecream?


Q13. Which beer brand has recently changed their bottle design to one where it resembles a bow tie?


Q14. What was started in 1993 as the first IT training organization in India?


Q15. Author? (Clue: This was written by an ex-Governor who was from Andhra Pradesh)

Y V Reddy

Y V Reddy

Q16. Who celebrates April 6th as the “Care4food” day?


Q17. Which business guru is the author of “The Self Destructive Habits of Good Company”?

Jagdish Seth

Q18. What are the luxury modern coaches by Indian Railways called?


Q19. Named after the son of Phoebus/Helios, this is the a new offering from Volkswagen. What is the name?


Q20. Identify?

pia singh DLF

Pia Singh (DLF)

– Questions contributed by Siddharth Misra. He also happens to be the winners of this leg of Crucible (External Track). Many congratulations to Siddharth and his teammate!

Tata Crucible Corporate Edition 2013 – Gurgaon – External Track Questions

Tata Crucible Corporate Edition 2013 – Gurgaon – External Track Questions

The second edition of the Gurgaon Crucible saw a modest turnout but there were no let-ups in the quality of quizzing though. In the end, the usual suspects Genpact (with the old warhorse Rohan and the campus winner from earlier this year, Leo Thomas) defended their title with ease. The emergence of some fresh faces in the stage does augur well for the possible next editions of the quiz in this region.



Genpact (Rohan Khanna & Leo Thomas)


Reckitt Benckiser (Mohit & Rajeev)

Other Finalists- DY Works, Bacardi, 2 teams from Reckitt Benckiser, Google.


Round 1:

1)     What in the world of automobiles is called ‘Cross Badging’?

– A strategy used globally in the auto sector by group companies sharing the same car or platform with minor engineering changes.

2)     He has reinvented himself as dealmaker, a globetrotting advisor and a philantrophist with WindRush ventures. The company raked in an income of 16 million pounds. Who?

– Tony Blair

3)     Which Indian conglomerate has the largest market in chairs and desks in Afghanistan. It thought of selling its bicycles in India during 1930s. But World War II broke out and a ship carrying manufacturing equipment of bicycles sunk and thus they backed out of the Bicycles selling segment.

– Godrej

4)     Its called Mordida in Spain ; Winepot (FRA); Butterbread in Scandinavian countries. Its estimated value is 1 trillion $ worldwide. How do we know it in India

– Bribe (derived from Briba)

5)     Caxi Rola- instrument based on caxixi. Also known as IDIOPhone. This is banned in Brazil. What’s this product?

– Vuvuzela

6)     This place has the following sequence of prefixes- Fosters: AMP: Brit Insurance:KIA  in terms of bidding rights.

– Oval Cricket Ground

Round 2:

1)     Identify –


– Viren Shah, Ex Governor of West Bengal, CMD of Mukund

2)   This entrance can be found where?


– LEGO VAULT (Museum)

3)      Explain:


– McDonalds drive through in Australia. Macca’s is slang for McDonalds over there. And, to differentiate from another local brand with a McDonalds sounding name, they started using Macca’s.

4)     Significance of the book?


– Construction of Panama Canal and its transformation to business in the region.

5)        Who?


– Shripal Morakhia (Sharekhan)

6) Explain:


– Ajax (Water Closet- Flushing system used in toilets)

Round 3: 

1)     Tata company- authorized distributor of Piaggio’s “Aero” aircraft – P180 Avanthi in Nepal, Bhutan, Maldives, Mauritius, etc.?

– Taj Air

2)     One of the fastest growing cement brands- Tata Shuddh. Which company makes it?

– Tata Chemicals

3)     Which brand invited Facebook fans to come up with an alternative to the end of world prophecized by the mayan prediction?

– Fastrack

4)     Erstwhile Tata partner- Was a partner of Manchester United at one time.


Round 4: 


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– Amar Chitra Katha


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– Marilyn Monroe (Hugh Hefner; 6126- Monroe birth date; Kidman tribute to Monroe)


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– Doonesbury (Garry Trudeau is the creator, Buffet and Trump appear on Doonesbury, Doonesbury won a Pulitzer)


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– Bird & Co. (Eastern Investments Ltd is a government undertaking; Bisra Stone Lime Company Limited is a part of Bird & Co.; Amitabh Bachchan had his first job at Bird)

Round 5:

1)     First plant at Sankar Nagar. (Buzzer pressed)

India Cements

2)     Indian organization- 1st TV ad in 157 years was aired during opening day of CWG 2010.

Indian Railways

3)     Company publishes the global innovation barometer which examines state of business innovation in a volatile global economy.

General Electric

– Questions reviewed by Subhodeep Jash.

Subhodeep is currently working as a Consultant (Regulatory Affairs) with Dua Consulting. He is an avid (quizzer + movie buff + ManUtd fan ).  He won the Tata Crucible Campus Edition from Pune in 2008 as well as the ‘ET in Campus’ Business Quiz from Pune in 2008 & 2010.

Tata Crucible Corporate Edition 2013 – Chandigarh – External Track Questions

Tata Crucible Corporate Edition 2013 – Chandigarh – External Track Questions


Bharat Petroleum, Proctor and Gamble, Indian Oil, Mind Tree Eduvation and two teams from Infosys.



Infosys – Manu Chugh and Jaspreet Singh Kapoor


BPCL – Nagesh Kumar Mittal and Kshtij Maheshwari


Round 1:

1.  Why are the sarees from a village named Dhaniakhali in India suddenly get famous some time back?

– Mamata Banerjee wears sarees made in this village.

2.  Which ‘human brand’ born as Kiranjit Kaur Vohra is worth more than Rs. 20 Crore?

–  Sunny Leone

3. In 1900s homes in the UK had very few windows and as a result people started falling ill because of claustrophobia. At the time a law was in place which led to relatively few windows in the homes. What law?

– The amount of tax you were liable to pay was based on the number of windows in your house.

4.  What are ‘SIMple Diapers’?

– Diapers that come with a sim card. Whenever the diaper is soggy, a text message is sent to the parents saying that it’s time to change the diaper.

5.  How did the Rava Idly come get invented?

During WW2,due to the shortage of rice MTR had to switch to semolina (Rava) to make idlys and thus the  Rava Idly was invented.

6. What is the Project Track Gandhi?

–  A project to track Indian currency notes.

Round 2-Think Pictorial

1. Which bank has launched a series of ad campaigns titles ‘Portraits’?


–  Bank of America

2. Image of Lee Iococca with an enlarged image of a cheque in the background. Id the incident.


– Chrysler paying back the loan it took from the US Government.

3. Image of Michael Kullen. What did he create?

Michael Cullen

– The idea of Supermarkets.

4. Logo of a famous stock exchange in India that has not changed its name.


–  Madras Stock Exchange

5. Which company’s first product was horse radish?

– Heinz

6. Image of the company’s founder and a piano. Id the company.


– Yamaha.

Round 3- Tata

1. The Taj group has a joint venture for catering at the airports of which country. (Something to
this effect)

– Singapore(SATS)

2. Rahul Bose, Carlos Moya etc have all endorsed which brand?

– Xylus

3. Queen Elizabeth Prize for Engineering is considered the Nobel prize for engineering. Which Tata Company has won the award?

– Tata Steel

4. Great Indian achiever. Head of the Tata Adventure group.

– Bachhendri Pal

Round 4-Think Cryptic(Lateral Connect Rounds)





Verghese Kurien
– Verghese Kurien




– Huawei.
Round-5 Think Rapid

A question on screen with blanks. If you answer it 10 points. After a while some letters from the
answer are displayed. 5 points now.

1) Hublot Brand Ambassador and director of Beta Prema Pvt. Ltd.

– Bernie Ecclestone.

2)  Highest altitude gained traveling in a hot air balloon.

–  Vijaypat Singhania

3) Amazon boss who bought The Washington Post

– Jeff Bezos

Questions contributed by Mr. Gursheel Singh

Gursheel is a final year of engineering (Computer Science, Punjab Engineering College, Chandigarh) student, who has been quizzing since school days. He loves to read and watch movies.

Tata Crucible Corporate Edition 2013 – Cochin – External Track Questions

Tata Crucible Corporate Edition 2013 – Cochin – External Track Questions


  • Winners:

Malayala Manorama: Arun Thomas and Nithin Suresh

  • Runners-Up:

Federal Bank Ltd.: Nivesh Nair and Deepak P



Round 1:

1)      What was launched at the Frankfurt book fair that announced the company’s unprecedented foray into offline medium from its popular online medium ?

Google Books (Google).

2)      Which company started by making clothing for the people of the Italian Alps ? It gained prominence when a hugely popular sportsperson endorsed it ?

FILA (Bjorn Borg)

3)      In earlier days the Jews could not hold land in Italy so along with local traders they put up benches and began to trade . What was thus originated ?

Merchant banking

4)      The London Zoo has bust of which  personality of Indian origin ?

Lord Swaraj Paul

5)      Once upon a time ,________ was a Rice Exporter, had a business involving oil and grain exporting . Later he became a huge name in entertainment industry. Who ?

Subash Chandra ( Essel , Zee)

6)      Which brand derives its name from the oil of bean of a flowery plant ?

Castrol ( from castor oil)

Round 2:

1)      Print advert by which brand ?


– Nilkamal ( notice the blue plastic chair underneath the elephant )

2)      Identify (pictures of different products such as coirs, crops,paper were shown)


– Tihar Jail products

3)      Identify the infrastructure company?


– Part Logo of RITES.

4)     Who are behind this venture ?

Sri Lankan venture

– Mahela Jayawardene and Kumara Sangakkara

5)       Identify to a business group?


– Adlabs ( Imagica Theme Park )

6)      Identify the cement company founded by this person?

Binani Cements

–  Binani Cements

Round 3:

1)      Which Tata group company is into pharmaceutical and drugs research ?

Advinus Therapeutics

2)      Which Tata company is associated with the ‘The Victoria Jungfrau ‘ collection ?

Taj Hotels

3)      Which Tata brand positions itself as ‘We help you buy ‘ ?


4)      Which Tata group subsidiary companies services include water management, power distribution, infrastructure solutions, public health and horticulture services ?


Round 4:

(This round was the turning point as the duo from Malayala Manorama cruised with all 4 questions and 60 crucial points in their kitty.The visuals are just suggestive while the actual were on the same lines.)



– Pernord Ricard (Logo; Vikram Seth endorses Absolut Vodka; founders)



– Intel ( McAfee owned by Intel , founders )


Sara Lee

– Sara Lee ( old name ,owner,partnership)

Round 5:

1)      Who is the founder of Flag Foundation of India ?

– Naveen Jindal

2)      What connects: Spark, Dare, Woo, Storm, Rush ?

– Kamasutra (deodorant variants)

3)      Who is behind the Purti Group ?

– Nitin Gadkari

– Questions contributed by Mr. Nivesh Nair.