Tata Crucible Corporate Edition 2013 –Jamshedpur – Preliminary Round Questions

Tata Crucible Corporate Edition 2013 –Jamshedpur – Preliminary Round Questions

The Quiz finished on a high, literally with the winning Tata Steel Team actually breaking their table even after Pickbrain’s warnings! Being the last city of the crucible circuit this year, it probably didn’t matter. Tata Steel was closely followed by a married couple from Tata Motors. The guest of honor was Mr. T.V Narendran, the next MD of Tata Steel. A lot of school kids also had their moment of glory as they answered questions “passed” by the corporate participants.



Tata Steel – E G Khan and Sourav Das


Tata Motors – Ms. Loveleen Mishra and Bismoy Ranjan Pati



1. What is the full form of IRCTC ?

Indian Railways Catering and Tourism Corporation

2. One of its brands means “ An inhabitant or occupant of a particular place” to signify that it is accessible to all. The parent brand is synonym with the Arcuate design. Which brand ?

Levi Strauss

3. This term was coined by Raelph Vaerst. Its first use is credited to Don Hoefler.

Silicon Valley

4. If Chaebol : South Korea ::  Zaibatsu: __________ ?


5. Advertising campaign by ?



6.Google has tied up with which fashion house for a project that allows users to capture and send a kiss to anyone in the world using their phone or webcam?


7. Maxwell House, a brand of coffee from Kraft Foods has the slogan ‘Good Till The Last Drop’. Whose line ?

Theodore Roosevelt

8. CricJockey was a campaign launched to find the most die hard cricket fan. ESPN CricInfo tied up with which company for this ?


9.Barney New York,  a luxury department store, came up with the idea of ‘Electric Holiday’ . With whom did they tie up ?


10. Who is the author?


P Chidambaram

11. Which ice cream parlour has the slogan. ‘More flavour, More Fun’ ?

Baskin & Robbins

12. Which company replaces Umbro, the kit sponsor of the England Football Team from 2013 ?


13. Which popular alcoholic beverage from Kilmarnock comes in square bottles ?

Johnnie Walker

14. Which sign is situated on Mount Lee in USA ? (Clue: Its a trademark)

Hollywood sign

15. She is Suzane Klatter. With which automobile brand would you associate her ?



16. Which Product was advertised as a product faster than shaving ?


17. What was advertised as the first desensitizing toothpaste ?


18. With which group would you associate Q Shop with ?


19. This brand which was originally from Balsara that then came under Dabur’s banner. Which?


20.  He is Pascal Lamy. Which organisation would you associate him with?




Questions reviewed by Anirban Kundu. Anirban is in standard 12 at Loyola School, Jamshedpur. A popular name in the indian quizzing circuit, he has appeared on national television a couple of times. (NDTV Croma Tech Grandmasters, History TV18 Young Pioneers). With an enthusiastic personality, he aspires to be an entrepreneur. This year he is even going to represent his city in the  South Asian Finals of the Horlicks Wizkid.

Tata Crucible Corporate Edition 2013 – Delhi – Preliminary Round Questions

Tata Crucible Corporate Edition 2013 – Delhi – Preliminary Round Questions

Results (External Track):


Oracle (Mitesh & Yaggy)


NTPC (Amit & K. M. Prashanth)

Results (Tata Track):


TCS (Abhinav Kishore and Anurag Krishna)


TCS (Jaganathan S & Mirza Farhan Beg)


1)     In 1983, Parle came out with the ‘Goldspotting’ campaign in its tie-up with this Walt Disney film in India. Which one?

Jungle Book

2)     Jamia Milia University was founded by a former president of India, Dr. Zakir Hussain along with a famous personality?

Khwaja Abdul Hamied

3)     Who’s the famous Indian designer associated with the First Lady of the US, Michelle Obama?

Naeem Khan

4)     Humphrey Bogart’s famous line from Casablanca (1942) – ‘Of all the ____ joints in all the towns in all the world, she walks into mine.’ Fill in the missing word for a product.


5)     Print advertisement for?


Exxon Mobil 

6)     The first known origin of this comes from 550 B.C. in Croesus with the King of Lydia in Turkey. What?

Gold Coins

7)     Famous woman corporate executive behind Harvard aerobics program in the 1980s during her days of sporting big hair and blue eye shadow. Who?

Sheryl Sandberg

8)     Which shoe brand is owned by Red Diamond Holdings? [HINT: Sounds like a jeans brand]

Lee Cooper

9)     He is the 1st Indian owner of a NBA team- Golden State Warriors. Identify.

Vivek Ranadive

10)     Which newspaper does MIthun Chakraborty run in the film ‘Guru’?


The Independent (Swatantra)

11)     Meera Shankar is the 1st woman director of which Indian conglomerate which celebrated its centenary a few years back?


12)   Management guru who had his publication of  “What if the Female Manager of a High-School Baseball Team read _______’s ‘Management’ which became popular in Japan?

Peter Drucker

13)  Delhi-born Raj Chetty won the prestigious Bates Clark award this year considered a parallel to a Nobel in economic sciences. It is known as the ____ Nobel. Fill in the blank.

Baby Nobel

14)  Stephen Schwartzmann, in April 2013, announced a $100 million personal gift to establish and endow an scholarship program in this important Asian country to start Schwarzman Scholars, modeled after the Rhodes Scholarship. Which country?


15)  Which all-time bowling legend is replacing Dennis Lillee at the MRF Pace Academy?

Glenn McGrath

16)  In 1633, Murad IV had taken the reins of power in Turkey. He banned _______ Houses as it offered news and updates which could become a cause for ensuing into politics & gossip. Fill in the blank.


17)  What is derived from Arabic for ‘Mazdhan’ which means ‘storehouse of information’?


18)  Asia’s largest corduroy fabric maker had its more famous presence in rooftops of Indian houses with Bharat Vijay Mills. What are we talking about?


19)  Who’s the missing founder: Eduardo Saverin, Chris Hughes, Andrew McCollum, Dustin Moskovitz and ________________.

Mark Zuckerberg

20)  Which Africa-based financial services company was the title sponsor for the Ashes this year?


21)  In 1967, he became one of the most expensive players in the country when he joined Rangers for £65,000 in a record transfer?

Sir Alex Ferguson

22)  BISP is a cash transfer program in Pakistan known as ________ Income Support Programme is similar to the Direct Benefit Transfer scheme being launched here in India. Who or what is the missing word?


23)  Soviet news agency Tass coined this sobriquet for a famous political personality in 1967. Who?

Iron Lady

24)  Which famous Jindal is the Chairman & MD of JSW Steel, India’s largest steel producer?

Sajjan Jindal

25)  Identify the brand:



– Questions contributed by Subhodeep Jash.

Tata Crucible Corporate Edition 2013 – Mumbai – Preliminary Round Questions

Tata Crucible Corporate Edition 2013 – Mumbai – Preliminary Round Questions

Results (Tata Track):

  • WINNER :

Tata Consultancy Services – Pravin Varma and Priyambad Pattanayak


Tata Capital – Ashutosh Tyagi and Rohit Srinivasan

Results (External Track):


Viacom 18 – Siddharth and Pradeep Prabhu


ING Vysya – Birma Ram and Samrat Mukherjee


Cut- off: Tata Track – 15; External Track – 18+ tie-breakers

Q.1 Peter Lynch said – “You should not invest in something you can’t illustrate with a __________”. Fill in the blank.

Ans: Crayon

Q.2 This singer made Instagram history by achieving 1 million likes. Who?

Ans: Justin Timberlake

Q.3 This group’s online magazine is ‘Yuva Desh’ while its rivals online TV channel is ‘Yuva TV’. Which two groups?

Ans: Congress and BJP

Q.4 A 1937 article in TIME magazine listed this person as the richest in the world with $500 million in jewels, $150 million in gold bars, among other things. Who?

Ans: Nizam of Hyderabad

Q.5 [Image] Image of a train with negative adjectives like nepotism, bribery written; tagline was John’s Co. This was a cartoon for which company?

Ans:  Dutch East India Company

Q.6 A 2011 study by Credit Suisse said that the largest number of family businesses are in this country – 65% of all listed companies in this country are family businesses. Which country?

Ans: India

Q.7 Company started by Adam D’Angelo and Charlie Cheever for in-depth knowledge on a particular topic. Which company?

Ans: Quora.com

Q.8 Companies like Walkwater Media, Imagica! are owned by this business personality. Who?

Ans: Manmohan Shetty

Q.9 Citigroup is the first American Bank to be given permission to open an office in which city?

Ans:  Baghdad

Q.10 Which business personality’s life is this movie based?

Howard Huhes

Ans: Howard Hughes

Q.11 He was an international commodities trader who later became a fugitive in Switzerland. He was the creator of the spot market for crude oil, and he became one of history’s most financially successful commodities traders. Who?

Ans: Marc Rich

Q.12 Quote from Thomas Alva Edison: “Every Branch of Human Knowledge can be taught with ______    ________”. Fill in the blanks.

Ans: Motion Pictures

Q.13 This soap was launched in India in 1946 to counter Hamam, today it is owned by Hindustan Unilever Name the soap.

Ans: Rexona

Q.14 This included 8 baloons, an elephant holding an umbrella next to a baby shower and priced at $2.80 at the party pieces website. What is this commemorating?

Ans: Birth of the Royal Baby i.e. Prince Williams and Kate Middleton’s son

Q.15 Tagline: Empowering Minds. Name the corporate house which is started an institute for Technology and Science.


Ans: Birla, BITS

Q.16 Quote – “If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it”. Who said these words?

Ans: Steve Jobs

Q.17 Connect the International Wrestling Federation and a brand founded in Biella, Italy in 1911.


Q.18 This was set-up in 1850 between Calcutta and Diamond Harbour by William Brooke O’Shaugenessy – a surgeon in the East India Company and Chemistry teacher at Calcutta Medical College. What?

Ans: First telegraph service in India.

Q.19 This brand was set up by Philip Young in 1932 and gets its name from ‘title holder’. Which brand?

Ans: Titleist.

Q.20 Image of Indian International Cricket team jersey was shown and question was who is the kit and apparel sponsor?Indian Cricket jersey

Ans: Nike

Q.21 In 1835 the Godrej Company manufactured surgical instruments like scalpels and stamped these three words on each of the implements. What were the words?

Ans: Made in India

Q.22 Which Indian giant is behind the initiative – Kisan Seva Kendra?

Ans: IOC

Q.23 Google plans to launch project Loon to make internet available everywhere. What will it use?

Ans: Hot Air Baloons

Q.24 This brand get its name from the Marathi word for ‘Of lemon’ that is “Limbu Cha”?

Ans: Limca

Q.25 [Image] Image of patent which was for Motor Wagen. Patent for which company?

Ans: Benz & Co or Karl Benz

Questions contributed by Mr. Francis Rodrigues.

Tata Crucible Corporate Edition 2013 – Bangalore – Preliminary Round Questions

Tata Crucible Corporate Edition 2013 – Bangalore – Preliminary Round Questions

Results (Tata Track):


Tata Consultancy Services – Krishna Kant Prasad and Royce Cherian Thomas


Tata Elxsi – Ajay Rao and Biswas Sedai

Results (External Track):


Ujjivan Financial Services Pvt. Ltd. – Alagarsamy and Mayank Mathur


Yahoo! – Rohan Nogueira and Thejaswi Udupa


Q1. Name the Asian conglomerate which started making noodles and was a grocery shop, and owned Everland Resorts in the hospitality space?


Q2. Motto – “Universal Food for Education”; It is a subject of a Harvard Business School case study. Name the entity?

Akshaya Patra, ISKCON

Q3. What product/product category was introduced by Colgate after acquiring Minnetonka Corporation which manufactured soft soap in 1987?

Liquid Soap

Q4. What unique university was founded by Fred Turner?

Hamburger University

Q5. [Image] Image of the car’s first photograph in a newspaper Dated November 2, 1938?

Volkswagen Beetle

Q.6 Before electricity was invented, it was a form of lighting used in theatre. Today the term is used in the corporate world to describe an important/prominent person in the company. Name the term.


Q7. “Ladies and Gentlemen, Let’s Rock and Roll”, the first lines of which iconic TV channel?


Q8. Christian Dior – “A woman’s ___________ tells more about her than her handwriting”. Fill in the blanks.


Q9. John Poppy, Colombo Lunar, Stag, Hindustan are some of the brands of which essential item?


Q10. Name the director of Citizen Kane who portrayed the real life newspaper magnet William Randolph Hearst?

Orson Wells

Q11. In 1983, who became the first living fashion designer to be honored by the Metropolitan Museum of Art with a solo exhibition?

Yves Saint Laurent

Q12. 1939, Edwin Hardin Sutherland coined which term for a crime committed by a person of responsibility and high social status ?

White Collar Crime

Q13. Which company has introduced the car brand “e2O”?

Mahindra Reva

Q14. Who was behind the creation of “Lalithaji” and “Muscle Man”?

Alyque Padamsee

Q15. Name the hospital?


Kokilaben Dhirubhai Ambani Hospital

Q16. The Champagne bubble consists of which gas?

Carbon dioxide

Q17. Who is a Eurochamp representing?

Eureka Forbes

Q18. Which stylist/classy Sri Lankan cricket player is the brand ambassador of Adidas Clima-Cool technology?

Mahela Jayawardane

Q19. What was recently branded as “NH” in Bangalore as it was very difficult to pronounce the original name?

Narayana Hrudalaya

Q20. Identify what is blanked out. (Clue – A term in Mathematics.)

redbul infiniti

Q21. What was created in Bangalore inspired by the wooden floor ball rooms in Piccadilly Circus used by the army men for dancing. It was a structure which was situated in the namma metro zone?

Plaza Theatre

Q22. Who introduced “Gluco Cola” cool drink in India?

Parle Agro

Q23. In Forbes 2013 list of richest football players, who is ahead of Messi and Christiano Ronaldo?

David Beckham

Q24. What was founded in Bangalore as the “Imperial Institute of Animal Husbandry and Dairy”?

National Dairy Research Institute (NDRI).

Q25. Identify?

Anand Sharma

Anand Sharma, Union Commerce Minister

Tata Crucible Corporate Edition 2013 – Goa – Preliminary Round Questions

Tata Crucible Corporate Edition 2013 – Goa – Preliminary Round Questions



Savoir Faire : Harshavardhan Bhatkuly and Rajiv D Silva


Marphous Human Consulting – Ashish Nalavade and Shoib Syed


1. This clothing design and manufacturing company was founded in Barcelona, Catalonia (Spain) by brothers Isak Andic and Nahman Andic in 1984. (Clue: named after food item of mass consumption)


2. Faced with one of the toughest recessions in recent history, which co. adopted a radical new management philosophy, “Employees First, Customers Second”. Attracted the attention of HBS, Gartner and Fortune.


3. Founded in London, England, on April 15, 1919 by Eglantyne Jebb and her sister Dorothy Buxton as an effort to alleviate starvation of children in Germany and Austria-Hungary during the Allied blockade of Germany of World War I .Today it  is an internationally renowned and active NGO. (Clue: In 2012, It started Every Beat Matters campaign, aimed to end preventable child deaths.)

Save the Children

4. Name the brand ambassador for Pepsi Atom– Pepsi’s second stream cola, positioned as the ‘Josh Cola”.

Sushant Singh Rajput

5. Identify the logo.


(Clue 1: Almost all of us use this brand everyday but logo goes unnoticed. Clue 2: In kitchen and dining halls.)


6. PWC conducted its 16th Global CEO survey across seven regions and over 60 countries. If 1. Winston Churchill; 2. ………………………..; 3. Mahatma Gandhi. Who was the 2nd?

Steve Jobs

7. Which company owns Go, Govardhan and Topp-up beverage brands?

Parag Milk Foods

8. Name the Mens fairness skincare brand which started the initiative of Solar based electrification to over 125 villages across the country.

Garnier Men Power with Mumbai Indians- Project Chirag

9. The more current usage of this phrase refers to the billions of people living on less than $2 per day, as first defined in 1998 by an Indian and Stuart L. Hart. Which phrase?

Bottom of the Pyramid, defined by C.K.Prahlad and Stuart Hart but first used by Roosevelt in his April 7, 1932 radio address, The Forgotten Man.

10. Who is the author of this book?


(Clue:  Appointed Chairman of the Federal Reserve of the United States by Ronald Reagan. Remained chairman  from 1987 to 2006).

Alan Greenspan

11. On April 3, 1973, from a Manhattan street corner — 6th Ave. between 53rd and 54th — Martin Cooper placed the world’s first mobile phone call to Joel Engel to tell him that the race to perfect cellular tech was over — it had done it first. Cooper’s exact words on that call weren’t recorded the way Samuel Morse’s first telegraph message was (“what hath god wrought”) or Alexander Graham Bell’s first phone call (“Watson, come here. I want to see you”). He reportedly said something like – “I’m ringing you just to see if my call sounds good at your end.” Which company to which company?

Motorola to AT&T’s Bell Labs

12. (Exact text of question not available) Question related to New York Times – New Super Metabolic Extreme.


13. In 1963 “Al” Neuharth joined Gannett company, quitting Knight . He founded this newspaper in 1982, which is now the most widely read newspaper in the country. (Clue: Country –US )

USA Today

14. 3C’s Model was developed by Kenichi Ohmae. If the first two C’s are – The customer and the competitors, what is the third C?

3rd C- The Corporation

15. Identify the advertiser.



16. The founder signed a lease in 1759 at £45 per year for 9,000 years at St. James’s Gate, Dublin which has been the home of this brewery since then. (Clue: went on to become the largest brewery in the world.)

Guinness Brewery

17. Brand of cleaning products, introduced by Colgate-Palmolive in 1947 named after one of the Greek mythology hero.


18. Founded by Satya Prabhakar and Sangeeta Kshettry in 1998, this integration online company has the tagline- “Delightful discoveries. Everyday.”

Sulekha.com (Inspired by Dakghar, an email list of IIM Calcutta Alumni.)

19. Identify this personality.


(Clue: Tottenham Hotspurs)

Daniel  Levy- MD of ENIC Group

20. IHOP restaurants promoted the film by introducing three new menu items, a kids’ breakfast meal, and a drink all having the word “minion” in them. Sequel of the movie released on July 3, 2013. Which film?


Despicable Me 2 

Questions contributed by Kumar Saurabh, currently working with The Manipal Group. He is an HR enthusiast and an avid quizzer. He runs a quizzing group on FB –  inquisitivemindzz and a blog.

Tata Crucible Corporate Edition 2013 – Kolkata – Preliminary Round Questions

Tata Crucible Corporate Edition 2013 – Kolkata – Preliminary Round Questions

Results (Tata Track):


TCS – Abhishek Das and Sudip Kalyan Dey


mJunction – Debasish Mukerjee and Abhishek Kar

Results (External Track):


HSBC – Saurabh Deora and Anirvan Bhadra


Emami Ltd – Abhishek Chakraborthy and Alekhya Chakraborthy


1. What in Gujarat is known as Chaar Bangadi?

– Audi

2. Which book published in 1859 is the largest selling single volume book ever? (Clue: It sold 2 Million copies till date)

– A Tale of Two Cities by Charles Dickens

3. Which beautiful consort wrote a book titled ‘The Sandwich Swap’ in 2011? (Clue: Think Royalty)

– Queen Rania of Jordan

4. Rellure a brand owned by the Reliance Life Science Pvt Ltd., is associated with which fruit?

– Mango

5. Who’s the author of the book?


– Benjamin Graham

6. First there were Harmony, Tempo and Allegro & then came Puma, Jaguar, Snow Leopard. What are these?

– Apple OS versions

7. In gaming what does RMG stands for?

– Real Money Gaming

8. Which actor aspired to be a professional photographer & started his career as an apprentice in A. Das & Co., Delhi? (Clue: We’ve lost him recently)

– Pran Krishan Sikand 

9. Who has unveiled the new search engine named PLUS D (The Public Library of United States Diplomacy)? (Clue: Very much in news)

– Julian Assange

10. Who’s the advertiser?



11. What is jointly owned by Bharti Airtel, Vodafone Essar and Idea Cellular?

– Indus Towers

12. Andhra Pradesh markets which of these coffee brands? (Options given: Araku/Tirumala/Telengana)

– Araku

13. What unique thing has been started by Samoa Air?

– Charging Passengers by their Weight

14. Satya Rajpurohit, calligrapher and co-founder of Ahmedabad-based design firm Indian Type Foundry, says he arrived at the perfect ‘L’ after trying more than 400 strokes over 2-3 weeks. And they’ve trademarked the letter ‘L’. Whose logo? (Clue: Hospitality)

– Leela Group

15. Identify her? (Clue: CRISIL)


– Roopa Kudva

16. Which series had inspired Martin Copper to conceive the idea of Mobile Phone in 1973?

– Star Trek

17. After which everyday product is Hyundai’s  vehicle, the E4U designed?


– Egg

18. By exporting which fruit from the national tree of Bangladesh has India got INR 800 Cr Revenue?

– Mango

19. This is a list of ______ per capita. What?

  • Monaco: 3/35,427
  • St Kitts and Nevis: 1/53,051
  • Guernsey:1/65,573
  • Hong Kong: 39/7.1 Million
  • Belize: 1/356,600
  • Cyprus: 3/1.1 Million
  • Israel: 17/7.8 Million

– Billionaires

20. Which Indian Group’s next generation are this?


– Parle (Chauhans)

21. This is a job for people who like globetrotting, Heinrich Kubis was first in the world in 1912?

– Flight Attendant

22. This American senator was the first to orbit the Earth and also the oldest person to travel in space. Who?

– John Glenn

23. A simple _________ from the White House wipes billions off US markets in the month of April, 2013. What?

– Tweet

24. Which adventurist Indian businessman is the founder of the Super Car Club in India & set the record for the fastest lap at the Buddh International Circuit in Ferrari 458 Challenge?

– Gautam Singhania; Raymond Group

25. Younger age picture of  which head of a global financial institution?


– Christine Lagarde; IMF

– Questions contributed by Rabi Shankar Saha

Tata Crucible Corporate Edition 2013 – Ranchi – Preliminary Round Questions

Tata Crucible Corporate Edition 2013 – Ranchi – Preliminary Round Questions



RSP Sail – SS Panda and Sampad Mishra


Vodafone Spacetel – Vikas Dugar and Manoj Rajan Satapathy


1. This travel company opened its office in India in 1949.Later acquired by  Zurich based Kuoni Travel . How do we know this outbound travel Company?

Ans: SOTC.

2. A stock market condition which is neither bullish nor bearish is known as ___. Fill in the blank.

Ans: Chicken Market.

3. Gmail as we know was earlier derived from another free service named after a cartoon character. Which?

Ans: Garfield.

4. Khuswant Singh wrote in 1970’s: ”Soon little ________ will be seen running  all over India, from Kashmir to Kanyakumari”. Fill in the blank.

Ans: Maruti Cars.

5. Identify the Brand?


Ans: Landrover

6. X has its roots in Essco Sanitations, a bath-fittings company that Rajesh Mehra’s father N.L. Mehra started in 1960. Identify.

Ans: Jacquar

7. Quote by whom? “There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.”

Ans: Sam Walton

8.This word in Latin comes up to pebble /abacus. There is a character in Tintin by this name. It is also a modern name in Mathematicas. What?

Ans: Calculus

9. Originally the company was to be called Pequod, after a whaling ship from Moby-Dick, but this name was rejected by some of the co-founders. The company was instead named after the chief mate on the Pequod. What?

Ans: Starbucks

10. Identify the product from the advertisement.


Ans: Duracell

11. First made by Vic Wills in 1961 for his newborn grandchild, identify this brand of baby products now marketed by P&G.

Ans: Pampers

12. Made by Stephanie Kwolek in 1971, this product  was  five times stronger than steel. It finds wide application in security industries nowadays. What?

Ans: Kevlar

13. “We couldn’t improve the product so we improved the tube”, was the advertisement in 1908. Which product?

Ans: Colgate

14. Expand PAN.

Ans: Permanent Account Number.

15. She is worth $ 12.7 billion Dollars, identify this lady from the world of business.


Ans: Abigail Johnson, President, Financial Services, Fidelity Investments

16. Roger Federer,Thiery Henry & Rahul Dravid endorsing which product.

Ans: Gillette

17. It is an investment position intended to offset potential losses/gains that may be incurred by a companion investment in Currency market. What?

Ans: Hedge

18. What in Indian Sports changed ownership from Deccan Chronicle to the Sun Netrwork last year?

Ans: Deccan Chargers IPL Team

19. This $75 billion dollar corporate split into two parts – News Corp and ___. Fill in the blank.

Ans: 21ST Century Fox.

20. Who wrote the book?


Ans: Malcom Gladwell

– Questions contributed by S.S. Panda and Sampad Mishra. They also happen to be the winners of this leg of Crucible. Many congratulations to them!

Tata Crucible Corporate Edition 2013 – Guwahati – Preliminary Round Questions

Tata Crucible Corporate Edition 2013 – Guwahati – Preliminary Round Questions



Pioneers and Partners – Syed Burhanur Rahman and Shah Syed Rahman


NTPC – Sujit Varkey and P Sengupta


1. ”My greatest strength as a consultant is to be ignorant and ask a few questions.”  Which management guru and author said these lines?

Answer- Peter Drucker

2. While at Ford this executive created the “56 for 56” campaign, offering loans on 1956 model year cars with 20% down payment at 56$ in monthly payments for 3 years. Who?

Answer- Lee Iacocca

3. ”To remove water from a boat by repeatedly filling a cantilever & emptying it over the side.” Which management term evolved from that which is done to help a company when it sinks?

Answer- Bail-out

4. Country Club India has signed which celebrity as it’s new brand ambassador? (Hint- glamorous sportsperson)

Answer- Sania Mirza

5. Who is the author?


Answer- Bill Gates

6. Canara Bank has declared Kunjupannai village in Nilgiri district as _________ free. Fill in the blank.

Answer- Money lending

7. Ashish Hemrajani and Parikshit Dar are the founders of which entertainment portal in India?

Answer- bookmyshow.com

8. Which pharma giant has come up with an agreement with the Puducherry government for pulling out diabetes and hypertension of old people?

Answer- Pyra Labs

9. Philosophy of which brand, “ Leather, Sport and a Tradition of Refined Elegance”?

Answer- Hermes

10. Identify the person from the image.


Answer- Driving License of J.R.D Tata

11. Which publisher began it’s operation  by purchasing “dress” in 1913?

Options- Conde Nast/Vogue/ Time

Answer- Conde Nast

12. Which anti-virus was developed by Pavel Baudis and Eduard Kucera in Prague meaning ‘huge reach’?

Answer-  Avast

13. Which sportswear company named a former footballer Bjørn Gulden as it CEO?

Answer- Puma

14. Which marketing field studies “consumers’ sensorimotor, cognitive, and affective response to marketing stimuli”?

Answer- Neuro Marketing

15.  Logo of?


Answer- McAfee

16.  This Indian worked for IBM in India from 1973 to 1976, then moved to the United States, where he earned an MBA from Harvard Business School in 1978. He joined McKinsey & Co., but returned to India in the early 1980s. He now works as the president of Berkshire Hathway. Who?

Answer- Ajit Jain

17. What was Jawaharlal Nehru referring to when he was expressing his views for a particular event held in 1957 by these words “ silent, but far reaching revolution”?

Answer- Decimalisation of Currency

18. Which fashion designer, textile maker, craftsman was awarded the Padmashri in 2013?

Answer- Ritu Kumar

19. Whose concept was “Fortune at the Bottom of the Pyramid”?

Answer- C K Prahlad

20. Identify the personality.


Answer- Yash Birla

– Questions contributed by Kapinjal  Chowdhury. Kapinjal  graduated this year from Assam Engineering College, Guwahati and presently stays at Hyderabad. He is an avid quizzer and along with his twin brother Kamanasish won several quizzes across the state and the country. He is the founder of Assam Quiz Association and writes a quiz blog namely aecqfactor.com which is the first quiz-blog from North-East India!

Tata Crucible Corporate Edition 2013 – Navi Mumbai – Preliminary Round Questions

Tata Crucible Corporate Edition 2013 – Navi Mumbai – Preliminary Round Questions


  • WINNER :

iGate Global – Ganesh Kumar and Balamanikanta


Cap Gemini – Rajarshi Chanda and Samrat Sengupta



Q1. The Malhotra Committee recommended the establishment of which regulatory body?

IRDA; Insurance and Regulatory and Development Authority.

Q2. Which American Academy award winning actress is the face of American Brand Coach?

Gwyneth Paltrow

Q3. Which British clothing brand established in 1908 is owned by Red Diamond Holdings?

Lee Cooper

Q4. Which iconic service was founded by Reverend John Flynn that provides healthcare to people in remote areas of Australia?

Royal Flying Doctor Service

Q5. Identify the Author?

Narayan MUrthy

Narayan Murthy

Q6. The total income of a person in India is segregated into how many heads for income tax purposes?


Q7. Which company traces its history back to July 20,1841,which the formation of the Mercantile Agency of New York City by Lewis Tappan?

Dun & Bradstreet, Inc.

Q8. By what term is the practice of purchasing enough shares in a firm threatened by a takeover, thereby forcing firm to buy those shares back at a premium order to suspend takeover?

Green Mail

Q9. Which tyre company introduced a service programme ” Worry free service” for Indian consumers?


Q 10.Identify the logo?


Logo of Nautica

Q11. Whom did the great economist Ernst Schumacher describe as the greatest “People’s Economist”?

Mahatma Gandhi

Q12.The logo which construction company is off set at 18 degrees from horizontal and 22 degrees from vertical?


13.What was created by Gordon Foster of Trinity college, Dublin for the booksellers in 1965?


14.Which direct Marketing that created the “As Seen on TV” logo and category of trade was founded by Ajit Khubani in 1983?

Tele Brands



Raghuram Rajan

Q16.Which actress, recording artist and designer is the new style icon & designer of Adidas NEO label?

Selena Gomez

Q17. Which internet company is  described in the book “The Patent Store”?


Q18. Which six letter word connects a Web Browser, a vehicle and a style of Indian clothing?


Q19. What began in the 17th century in Europe where they used to announce the impending arrival of prosperous  aristocratic people to their local town even their home?

Visiting cards/Business cards

Q20. Logo of What?

Google Hangout

Questions contributed by Viraj Morabia.

Tata Crucible Corporate Edition 2013 – Lucknow – Preliminary Round Questions

Tata Crucible Corporate Edition 2013 – Lucknow – Preliminary Round Questions

Results (Tata Track):


TCS – Debabratta Mallick and AK Kumar


Tata Motors – Jasmeet Singh and Abhishek Dhaka

Results (Non Tata Track):


Travel Khana.com – Shivdas and Siddharth


ITC – Dhruba Jyoti Chatterjee and Aman Oberoi



Q1. Who is behind the initiative “10000 Startups” in India?


Q2. Which Bollywood actor started his career in a Military Censor office with a salary of Rs. 165?

Dev Anand

Q3. In 1744, the first mail order guarantee was started by whom in the USA?

Benjamin Franklin

Q4. What is the term for “one buyer and many sellers”?


Q5. Advertisement for whom with the tagline “Ride Your Way”?



Q6. Who has started “Project Sentum” in India to expand their market?


Q7. He is an ex-Chief Justice of Punjab, who is currently investigating the Walmart lobbying case. Who?

Mukul Mudgal

Q8. Which is the only bank that has latin as their language in their ATM machines?

Vatican Bank

Q9. What was started by Pestonjee Eduljee in Anand, Gujarat?


Q10. Advertisement with the line “Fusion of Rum & Coconut”. Which brand?



Q11. Which brand of comics was started by Deepak Chopra ?

Virgin Comics LLC

Q12. Who is been appointed as the “Pleasure Ambassador”  for HUL’s Magnum icecream?


Q13. Which beer brand has recently changed their bottle design to one where it resembles a bow tie?


Q14. What was started in 1993 as the first IT training organization in India?


Q15. Author? (Clue: This was written by an ex-Governor who was from Andhra Pradesh)

Y V Reddy

Y V Reddy

Q16. Who celebrates April 6th as the “Care4food” day?


Q17. Which business guru is the author of “The Self Destructive Habits of Good Company”?

Jagdish Seth

Q18. What are the luxury modern coaches by Indian Railways called?


Q19. Named after the son of Phoebus/Helios, this is the a new offering from Volkswagen. What is the name?


Q20. Identify?

pia singh DLF

Pia Singh (DLF)

– Questions contributed by Siddharth Misra. He also happens to be the winners of this leg of Crucible (External Track). Many congratulations to Siddharth and his teammate!