Tata Crucible Corporate Edition 2013 – Northern Zonal Round Questions

Tata Crucible Corporate Edition 2013 – Northern Zonal Round


  • Lucknow :Travelkhana.com : Shivdas and Siddharth
  • Gurgaon : Genpact Rohan Khanna and Leo Thomas
  • Indore : RS Power : Apoorv and Ms.Ashwini
  • Jaipur : Maurya Learning : Avinash Maurya and Aditya Sharma
  • Chandigarh : Infosys : Manu Chugh and Jaspreet Singh Kapoor
  • Delhi : Oracle : Yaggy and Mitesh

Teams making it to the National Finals:


  • Gurgaon : Genpact Rohan Khanna and Leo Thomas


  • Delhi : Oracle : Yaggy and Mitesh

Round 1:

1)     In 1960s, described by the management at Brylcreem as the “Beatles Effect”,which led to the drop in sales for brylcreem, as other bands started to come into the picture as well. Why the drop in sales?

Earlier, they kept wet hair and later they went on to sport an unkempt look not requiring Brylcreem.

2)     During the East India Company era, official letters did not require stamps. They were marked as OCS. What is OCS?

On Company Service

3)     Established in 1909, when a gentleman from Bombay worked in a lab of an Englishman. The man was handed over the lab as the Englishman left India. The shop was started in Abdul Rahman street. Initially he sold hair oils and imported perfumes. Known as snow brand. What?

Afghan Snow

4)     Founded in 1984 to provide knowledge driven financial services. As the Indian economy was being redefined by market changes, the “formidable four of Dalal Street” started shaping this enterprise. Company named after Sanskrit for ‘about a soul. What’?

Enam Securities

5)     In 1934, General Squier, a retired Army Corps experimented with something. What?

Elevator Music (MUZAK-Music & Kodak)

6)     Apart from public holidays, this entity has only been closed on 2 other occasions. One was on 8 Aug, 1855 during Ulysees grant’s funeral and the other time was on 29 October 2012- Hurricane sandy. Which entity?


Round 2:

1) NBC TV show on rivalry of which 2 business houses?


Jardine Matheson & Swire Group

2) Connect:

Screen Shot 2013-10-09 at 11.04.41 PM

Setting up of RBI

3) She’s a famous software engineer who earlier worked at Real Time Communication Group and  Oracle. She did her bachelors from Carnegie Mellon. She started her own company Cove which was acquired later by Dropbox. She was the 1st female engineer hired by Facebook. Who?


Ruchi Sanghvi

4) Who launched this scent which smells of vegetable, cheese & tomato sauce?


Pizza Hut 

5) This is a famous award from Ministry of Textiles. What?


Sant Kabir Award

 6)     What list of 50 did they create?

Screen Shot 2013-10-09 at 11.03.46 PM

CNX 50 NIFTY Index

Round 3: 

1)     This person is credited with the funding of the 1st archaeological excavation at Pataliputra –for finds from 1913 to 1917. Who?

Sir Ratan Tata

2)     Which global medal of philanthropy was awarded to Tata in 2007, becoming the exclusive Indian organization to receive one. This award is named after a famous philanthropist. Which award?

Carnegie Medal of Philanthropy

3)     Fatima Zakaria, widow of Rafiq Zakaria and mother of Fareed Zakaria, was an editor of Mumbai Times. She is now editor of a Camelia Punjabi publication. What publication?

Taj Coffee Table Book

4)     If in 2007, the JV involving a Indonesian franchise & a Future group enterprise failed, how has it be reshaped into now, what is a successful partnership?


Round 4:


Screen Shot 2013-10-09 at 11.26.28 PM

Designer Raymond Loewy


Screen Shot 2013-10-09 at 11.30.02 PM

Webby Awards 


Screen Shot 2013-10-09 at 11.36.28 PM

Four Seasons Hotel 

4) Question on Carlton & United Beverages

Round 5:

1)     Om Books has the translation rights in India from Casterman Publishers  to publish what here?


2)     The first signature product was a radio which worked with alternating current. Whose first product?

Bang & Olufsen

3) The foundation of the company’s origins lies with A.S. Bhatena who collaborated with Wanson From Belgium to Wanson India. Which company?



– Questions contributed by Subhodeep Jash.





Tata Crucible Corporate Edition 2013 – West Zonal Round Questions

Tata Crucible Corporate Edition 2013 – West Zonal Round


  • Ahmedabad : Triton Communications : Mahesh Manjawala and Mayur Rana
  • Pune : IBM India : Rohit Jain and Arnold D’ Souza
  • Nagpur Infocepts Tech : Shivam Sharma and Aniket Daoo
  • Navi Mumbai : iGate Global : Ganesh Kumar and Balamanikanta
  • Goa : Savoir Faire : Rajiv D Silva and Harshavardhan Bhatkuly
  • Mumbai : Viacom 18 : Siddharth and Pradeep Prabhu

Teams making it to the National Finals:


  • Pune : IBM India : Rohit Jain and Arnold D’ Souza


  • Goa : Savoir Faire : Rajiv D Silva and Harshavardhan Bhatkuly

Round 1:

Q.1 Quote by Whom “….That’s why we hire good looking people in the store, we aren’t interested in selling to people who aren’t as hot as them”?

Ans: CEO of Abercrombie and Fitch

Q.2 Not for profit learning institute in Silicon Valley; Motto is Educate, Inspire and Empower Leaders. Name the institute.

Ans: Singularity University

Q.3 Three brothers came together to start this company which is based in Tavernes Blanques, Valencia. It is famous for its figurines. Which company?

Ans: Lladró

Q.4 First mentioned in print in 1847, Knickerbocker New York City magazine, Quips and Quillets which seem an actual conundrum. Covered in 1890’s Potters American Monthly. What?

Ans: Why  did the Chicken Cross the Road?

Q.5 Originated as power sources and three types were designed. One was used for punishment in 1818 by Sir William Cubit. What?

Ans: Treadmill

Q.6 Source of what colour is the Federal Standard 595 which was set-up in 1956. It is an important paint colour for military and engineering works.

Ans: Orange in the Golden gate bridge

Round 2:

Q.1 This is Tsukiji , it means reclaimed land. It is the worlds largest _________


– Fish Market.

Q.2 Identify?


OBIE 2013 Awards – Outdoor Broadcasting Awards

Q.3 Jewish Clothes; This word is used to describe the gown shown in the picture for a garment worn by Shylock in Merchant of Venice.


–  Gaberdine

Q.3 This is Haw-Par Gardens in Singapore, name the company behind it?


Tiger Balm

Q.5 The company was founded in 1964 in Lyon, France and is one of the giants in outdoor advertising. Which company?


Q.6 Name the alias

Skunk works

– Lockheed Martin

Round 3:

Q.1 Tata Business Support Service is a Call Centre Service. (Buzzer pressed)

Indias first helpline in Ayurveda.

Q.2 The government of Maharashtra proposed that NCPA should be built near a landmark. Which landmark? (Buzzer pressed)

Ajanta Caves.

Q.3 What in Tata’s is Truro, Project England and Project Colour? (Buzzer pressed)

Bidding names or code-names while bidding for Corus.

Q.4 Thirty seven kilometers southwest of Surat. (Buzzer pressed)

– Navsari

Round 4:


Alfaa Romeo

Alfa Romeo



The Royal Society of Art; Royal Guards at Windsor; Shamrock Organization; answer being Charles Handy



Book ‘The Forgotten Hero’; Bleeding Madras pattern; Captain Subash Chandra Bose; AK Gopalan; Badmash Company; answer being Captain Nair.

Round 5:

Q.1 The index reported by the New York magazine observed the correlation between recession and this profession. (Buzzer pressed)

Waitress Index

Q.2 How Not to Make Money is a book. (Buzzer pressed)

Book written by Raj Kundra

Q.3 English Company launched in India by the Foresight Group headed by Ravi Kumar Mehrotra; It is the first Single Brand Retail in India (FDI).

– Pavers England



Questions contributed by Mr. Francis Rodrigues.

Tata Crucible Corporate Edition 2013 – South Zonal Round Questions

Tata Crucible Corporate Edition 2013 – South Zonal Round


  • Bangalore : Ujjivan Financial Services : Alagarsamy and Mayank Mathur
  • Coimbatore : Chennai Silks : Yogesh Pai and Arul Saravanan
  • Kochi : Malayala Manorama : Arun Thomas and Nithin Suresh
  • Hyderabad : Infosys : Sridhar Reddy and Surendra Reddy
  • Trivandrum : Allianz : Dileesh Kumar and Balaji Vishwanathan
  • Chennai : Infosys : Vivek and Senthil Kumar

Teams making it to the National Finals:


  • Coimbatore : Chennai Silks : Yogesh Pai and Arul Saravanan


  • Hyderabad : Infosys : Sridhar Reddy and Surendra Reddy

Round 1:

Q.1 During the Victorian England who were referred to as the “Robins”?

Post Men.

Q.2 What British tradition  began in the mid 1700s as an afternoon meal for the working man, taken standing up or sitting on tall stools?

High Tea

Q.3 Which company was founded when two separate companies came together and one company was founded as Hong Kong ____________ Dock?

Hutchinson Whampoa

Q.4 For what specific purpose was the art decor of the Empire State Building originally designed?

Docking the air zeppelin ships.

Q.5 The study by Devavrat Shah and his colleague led to an index very relevant in the world we live in. What?

A study on the viral-ability of the content on social media.

Q.6 The tropical roots of what go back to at least 1947 in , when the Government Textile Industry, Hawaii,  the Honolulu  allowed workers to wear the Aloha shirt in a part of the year?

Friday/Casual Dressing.

Round 2:

Q.1 Which work of fiction inspired the below cover page of Economist?


Alice in Wonderland

Q.2 Identify the company?


Desh Bhandu Gupta, Lupin Pharma

Q.3 Why 2 – 10 – 4?

Dr. Pepper

An indication to the customer as to the time during which Dr. Pepper has to be consumed.

Q.4 [Image] Identify the character form Asterix?

Valueaddetax; a play on Value Added Tax

Q.5 Lord Nelson’s ship, gives its name to which company/group?


Vanguard Group

Q.6 Calatrava Cross has been adopted as the logo of which company?


Patek Phillipe

Round 3:

Q1. JRD Tata’s quote – “Cleanliness is the Hallmark of perfect standards and the best quality inspector is the ___________ “. Fill in the blanks.


Q2. Connect – Mohua Kothi, Bandhavgarh. (Buzzer pressed)

Wildlife Resorts from the Taj.

Q3. What was founded at the Dinshaw House in 1918?


Q4. It was an initial choice for something, but something else got chosen. Why was Sini Junction considered?

Original place where Tata Steel was supposed to be founded.

Round 4:


Morgan Stanley

Morgan Stanley


Fortune 500

Three companies which have feature on all editions of Fortune 500.

Q.3 Question on Kellogg’s. Couldn’t get all the elements.


Blade Runner

Blade Runner Curse; The story that has developed around the film “Bladerunner” is that over the years, the film was a curse to the companies whose logos were displayed prominently as product placements in some scenes as they suffered certain losses.

Round 5:


Clue 1 – “Callista” is a little known machine from this source.

Clue 2 – The first one was set up at Brigade Road, Bangalore. Today in Prague and Vienna as well.

Cafe Coffee Day


Clue 1 – Princess Ann competed in the 1975 Olympics games with the _______ horse for a specific reason.

Clue 2 – Popularly quoted as the one and only asset that competition cannot undersell or destroy.



Clue 1 – Fred Karno Company introduced this Brand to America.

Charlie Chaplin

Tata Crucible Corporate Edition 2013 – Eastern Zonal Round Questions

Tata Crucible Corporate Edition 2013 – Eastern Zonal Round


  • Bhubaneshwar : Reckitt Benckiser : Soubhagya Jena and Pramod
  • Guwahati : Pioneers and Partners : Syed Burhanur Rahman and Shah Syed Rahman
  • Vizag : Vizag Steel : J Rahul and AGK Murthy
  • Raipur : Bhilai Steel : Sanjay Shamkumar and Manoj Kumar Prasad
  • Ranchi : RSP Sail : SS Panda and Sampad Mishra
  • Kolkata : HSBC : Saurabh Deora and Anirvan Bhadra

Teams making it to the National Finals:


  • Vizag : Vizag Steel : J Rahul and AGK Murthy


  • Bhubaneshwar : Reckitt Benckiser : Soubhagya Jena and Pramod


Round 1:

Q.1 This Product was created by the Chinese in the 6th century for cleansing and hygienic purposes and is now used worldwide. It is a daily use product now. What?

Toilet paper or Tissue Paper

Q.2 In 1948, Candido created this to cure his son Kenneth, who had developed rheumatoid arthritis in 1943. What are we talking about?


Q.3 The word is derived from French for a bundle of notes tied together. It is also the name of a supplement from a business daily from India. What are we talking about?


Q.4 It was started by Hamdi Ulukaay a Turkish immigrant to the United States when he bought a plant in the town of New Berlin, New York, that was being closed by Kraft Foods. The brand name is derived from the Persian, meaning “shepherd”?

Chobani Yoghurt

Q.5 On the eve of 110 years of Harley Davidson celebration, 2000 Harley bikers congregated and two white classic Harleys were gifted to a certain person who at one point of time was a Chemical technician. Who was gifted these two special Harleys?

Pope Francis

Q.6 The company should satisfy the following criterias: a) Three years with an annual net profit of over Rs. 2,500 crore b)Net worth of Rs. 10,000 crore c)Turnover of Rs. 25,000 crore. Criteria for what?

Maharatna status to a PSU


Round 2:

Q.1 This map was shown and said that President Jefferson made a deal for this land in 1803 and took a big step towards making USA a big country in terms of Land mass. What?


Purchase of Louisannia state from France by President Jefferson for $15 million dollars.

Q.2 In the world of finance, what do these colors represent?

Mutual Funds

Risk ratings for Mutual funds.

Q.3 Connect these to give a brand name?

Lady Diana

Christian Dior; Lady Diana with the Lady Dior bag dedicated to her.

Q.4 [Image] Old advertisement of a fridge brand; Picture of Shilpa Shetty. Which brand?

Electrolux, she endorses Electrolux water purifiers. 

Q.5 What are these?


Monopoly Board game characters.

Q.6 Who is a fellmonger or what trade does he deal in and why is the trade banned everywhere?

He deals in Animal skins.


Round 3:

Q1. Expand SCIP?

Second Career Internship Program. For women who want to come back to corporate life after having kids.

Q. 2 TIFRAC was the name given by J L Nehru. (Buzzer pressed)

TIFR Automatic company

Q.3 Lord Chelmsford was the man responsible for this. (Buzzer pressed)

He renamed the city of Sakshi to Jamshedpur.

Q.4 This word of greek origin refers to light. This is a Tata offering and is creating a lot of hype. What?



Round 4:



Doordarshan – Philips provided the technology; Devashis created the logo; Miguel Sabido was the man behind DD’s longest running show Hum Log.



Amrutanjan – Dragon balm made by them; founder Nageswar Rao Pantulu also started Andhra Patrika; Bobby fisher used Amrutanjan balm and used to get them from Vishwanathan Anand.


Campbell Soup

Campbell Soup


Apple Connect

Apple Inc. – George Orwell; The girl who threw hammer in the 1984 advertisement; The binocular building was designed by Frank Gehry who has appeared in Think Different advertisement.


Round 4:

Q1. This company started when mines in the Andalusian Province of Huelva in Spain were handed over for mining. (Buzzer pressed)

Rio Tinto

Q.2  She was the first woman to win the Nobel in economics in 2009. (Buzzer pressed)

Elina Ostrom

Q.3 This economic indicator is named after a certain fellow from England who was considered a criminal?

Robin Hood

– Questions contributed by Soubhagya Jena. Congratulations to Soubhagya and his team mate! We wish him the best of luck for the National Finals.